» Festival Design DNA | Using service design too inspire people-centred innovation in the arts & cultural sector. Everything is a service « Dachis Group Collaboratory. The emerging service economy will require business and society to do some some fundamental restructuring. The organizations that got us to this point have been hyper-optimized into super-efficient production machines, capable of pushing out an abundance of material wealth.
Unfortunately, there is no way to proceed without dismantling some of that precious infrastructure. The changes are already underway. The great big shift-reset. In The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, John Hagel and John Seely Brown observe that return on assets, the measure of how efficiently a company can use its assets to generate profits, has steadily dwindled to almost a quarter of what it was in 1965. In The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity, Richard Florida points to a shift from an economy based on making things to one that is increasingly powered by knowledge, creativity, and ideas: An age of abundance.
Economist J. The Rise of Cross-Channel UX Design. By Tyler Tate Published: October 17, 2011 “The message is now abstracted from the medium, and the book is a channel-independent experience—whether held in its physical form, heard as the spoken word, or read on an eReader, mobile phone, or desktop computer.” A few Saturdays ago, I was walking around Greenwich in southeast London when I decided to peruse the local bookshop. Drawn to a display titled “Utopias and Dystopias,” I noticed the book A Brave New World sitting beside George Orwell’s 1984, which I had read and remembered enjoying. Curious about the association between the two, I picked up A Brave New World and glanced over the back cover. I then pulled out my phone and searched Google to see what others were saying about the book and noted that it is often considered one of the top-100 novels of all time.
My mind was settled: I wanted to read this book. Figure 1—Amazon Kindle eReader and Kindle applications A Sign of What’s to Come Retail Travel Banking Cross-Discipline Collaboration. Www.ijdesign.org/ojs/index.php/IJDesign/article/viewFile/928/336. Www.ijdesign.org/ojs/index.php/IJDesign/article/viewFile/919/337. Www.ijdesign.org/ojs/index.php/IJDesign/article/viewFile/890/339. Www.ijdesign.org/ojs/index.php/IJDesign/article/viewFile/994/340. Www.ijdesign.org/ojs/index.php/IJDesign/article/viewFile/898/333. Www.ijdesign.org/ojs/index.php/IJDesign/article/viewFile/940/338. Www.ijdesign.org/ojs/index.php/IJDesign/article/viewFile/939/334. Papers/sm6coverloyalty.pdf.
Service design at a crossroads. Illustration credit Lisa Gornick Lucy KimbellDirector, FieldstudioAssociate Fellow, Saïd Business School Keynote at Service Design Network Conference, Berlin, 14 October 2010 Introduction A management consultant, a designer and a cultural anthropologist go into a bar for a drink. I’ve had a long day helping my client be more efficient and more effective, says the management consultant. I need a drink. The anthropologist sits down next to her. The designer sits down next to them. The time comes to pay the bill.
The designer’s bill is €108. The anthropologist’s bill is €7 because he kept having sips of everyone else’s drinks. The management consultant ends up with no bill. Can you teach us how to do this? This story has the structure of a joke but behind these caricatures of three professions lies something more serious. There are a number of competing stories about service design. A second story about service design is that it is the underpinning of anything and everything. 1.