Innovation & inspiration
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The core challenge for Fi was to plan, design and develop an interactive experience that smoothly delivered a wide array of content across four clearly branded sections.
The greatest innovations are the ones we take for granted, like light bulbs, refrigeration and penicillin.
Abduction [ 1 ] is a form of logical inference that goes from data description of something to a hypothesis that accounts for the reliable data and seeks to explain relevant evidence. The term was first introduced by the American philosopher Charles Sanders Peirce (1839–1914) as "guessing". [ 2 ] Peirce said that to abduce a hypothetical explanation from an observed surprising circumstance
I have to admit that I’ve been steering clear of talking about “design thinking” for a while now. A couple years back, when I first heard about what sounded like an exciting new angle on design strategy, I eagerly scoured the web to figure out what it was all about. At Cooper, we’ve always concerned ourselves with challenges beyond skin-deep ornamentation, and we particularly relish working for clients who value the insights that we can bring to their strategic business decisions. I’m interested in anything that gives us leverage to help businesses get beyond the assumptions that stand in the way of truly serving human needs.