Meaning that instead of paying a fixed price per 1000 impressions, you offer the price you are willing to pay per specific impression. All this is being done in real time – less than 150 milliseconds. The bids are made based on the website, the ads’ placements, number of desired impressions and other segmentation criteria. As the advertiser you can bid the price you are willing to pay per specific impression rather than paying a fixed price per 1000 impressions, when some of them may not be relevant for you. RTB technology is at the forefront of innovations in the advertising world. Our platform not only allows access to the majority of the world’s leading exchanges, networks and premium sites, it also contains superior targeting methods and advanced bidding options.
Hubspot spread the word that there are now more companies blogging than there are companies not blogging. And as I look at the strategy documents we’ve been creating for clients this summer that definitely seems to be the case. Clients are looking for that blog consulting component as part of their SEO audit or larger link building services . Whether it’s the effect of Panda, Google+ or simply a more competitive market, businesses are looking toward new content as the key in helping them to build a brand, to foster a flowing conversation and, of course, to demonstrate their authority on a particular topic. But no one said fresh content had to be a 900-word blog post or another badly crafted infographic.