Etymology: It starts at home, using words to woo your people. This year's ENG Packaging Summit in Madrid marked milestones in the history of ENG and Interbrand Spain, both celebrating 10th anniversaries. Borja Borrero, Executive Creative Director EMEA (Western Europe) & Latin America at Interbrand chaired the summit, which focused on the future of packaging. He was joined by numerous leading brands, including Coca-Cola, adidas, Heineken, Nestlé, and Colgate Palmolive. The focus of the conference was to discuss new challenges for packaging design, looking specifically at design management, sustainability, enhanced functionality, and consumer engagement. Helping to open up that conversation, Els Dijkhuizen, Concept Development Manager at Heineken, gave a presentation called, "How to stay appealing and cool without ever changing the product. " The concept of “inclusive design” in packaging was also introduced during the presentation by Ross Taylor, Senior Designer R&D at Nestlé.
The strategy of desire. Center for Cognitive Liberty & Ethics (CCLE) Special Reports / The Future of Cities. Institute For The Future. Institute of Ideas | Home. China’s new intelligentsia « Prospect Magazine. Despite the global interest in the rise of China, no one is paying much attention to its ideas and who produces them. Yet China has a surprisingly lively intellectual class whose ideas may prove a serious challenge to western liberal hegemony I will never forget my first visit, in 2003, to the Chinese Academy of Social Sciences (CASS) in Beijing.
I was welcomed by Wang Luolin, the academy’s vice-president, whose grandfather had translated Marx’s Das Kapital into Chinese, and Huang Ping, a former Red Guard. Sitting in oversized armchairs, we sipped ceremonial tea and introduced ourselves. Wang Luolin nodded politely and smiled, then told me that his academy had 50 research centres covering 260 disciplines with 4,000 full-time researchers. As he said this, I could feel myself shrink into the seams of my vast chair: Britain’s entire think tank community is numbered in the hundreds, Europe’s in the low thousands; even the think-tank heaven of the US cannot have more than 10,000.