Whrrl What's your story? M.Whrrl - Are You In? Jeff Holden FootstreamsVideo. Spot Pelago - Seattle, WA - Whrrl. This page cannot be displayed because Whrrl has shut down. Learn more about the Whrrl shut-down » Wait! I'm a Whrrl user.
Where's all my stuff? Copyright © 2011 Pelago, Inc. Jeff Holden - Whrrl. This page cannot be displayed because Whrrl has shut down. Learn more about the Whrrl shut-down » Wait! I'm a Whrrl user. Where's all my stuff? Copyright © 2011 Pelago, Inc. Footstreams: Clickstreams for the Physical World: People vote with their feet. An individual person visits places that are in some way important to that person; he or she does not visit the vast majority of places at all. This simple observation makes clear that there is substantial information contained in human activity in the real world.
To date, that information has been, for all intents and purposes, inaccessible. Happily, though, for the first time in human history, location-based services provide us with the ability to capture, in digital form, the places people go. And “places” does not mean just the lat/longs, the cities or zip codes or neighborhoods. The promise of a world in which footstreams are commonplace is vast. Stepping up a notch in complexity, we can analyze patterns of visits across many people and intersect the data with the history of an individual, to create highly relevant recommendations such as places for that individual to visit (e.g. 1. And, all of this leads to a vision of the web of the physical world.
Platform. This page cannot be displayed because Whrrl has shut down. Learn more about the Whrrl shut-down » Wait! I'm a Whrrl user. Where's all my stuff? Copyright © 2011 Pelago, Inc. Unleash footstream Whrrl. Whrrl, Still Trying To Find Its Way In Location, Focuses On “Foo. Much of the web is based around clickstreams. The latest version of Whrrl, a location-based application by Pelago, wants to take that concept into the real world, with “footstreams.” Up until this point, since the launch of version 2 of its iPhone app earlier this year, Whrrl’s focus has been on storytelling. That is, allowing users to tag places they’re at with stories and pictures. But the latest version shifts the focus towards creating a digital record of all the places you go in the real world, Pelago CEO Jeff Holden tells us.
While the distinction between the two may not be that obvious at first, it becomes more clear when Holden continues to talk about how the core idea of Whrrl is discovery. For example, maybe you’re an indie music lover. The new Whrrl also features fun facts about each place you visit. Pelago was actually one of the first companies funded by Kleiner Perkin’s iFund just prior to the launch of Apple’s App Store in 2008. The company also has plans to make money. Whrrl 3 Wants To Kill Farmville. Not Foursquare. Not Gowalla. Fa. Pelago knows that just about every location-based app in the world is seeking coverage right now just prior to SXSW where they will all battle Highlander-style.
So they approached me with a pretty smart pitch: curing the “social rut.” What they mean by that is these days, despite the prevalence of social networks, people are actually less social than ever because they’re being roped into playing games like Farmville and Mafia Wars for hours on end. Sitting in their rooms. Alone. While that may be a part of social networking (a rather large, hugely profitably part), it’s not really social. The core idea behind the new iPhone app (which launched in the store today) is that people inspire others to do things. One of these societies, launching alongside the SXSW festival in Austin, Texas this week is the Austin Underground which “will provide members with at-your-fingertips access to the hottest parties, events, and other fun things to do at the conference,” according to Whrrl.