Whrrl
< LBS location based services
< ratrace
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Clicking "Get my stuff" below will prompt you to download a zip file containing all your check-ins, photos, notes, recommendations and Want Tos (as of 11 AM on May 03, 2011). Please be aware that photos will contain the GPS location at which they were taken.
Clicking "Get my stuff" below will prompt you to download a zip file containing all your check-ins, photos, notes, recommendations and Want Tos (as of 11 AM on May 03, 2011). Please be aware that photos will contain the GPS location at which they were taken.
People vote with their feet. An individual person visits places that are in some way important to that person; he or she does not visit the vast majority of places at all. This simple observation makes clear that there is substantial information contained in human activity in the real world. To date, that information has been, for all intents and purposes, inaccessible.
You might think at first that this is strange… But it actually makes a ton of sense. Many people think of Groupon as one thing: the inventor of the daily deal. But as it often is in such cases, there is an amazing vision behind the company that goes far beyond what is visible on the surface today. Whrrl’s mission has always been to increase the possibility of adventure in our daily real-world lives, and to that end, we invented an idea economy (with Whrrlbot as its inexhaustible champion!) It turns out that Groupon has a very similar mission, except they approached it by creating a new kind of deal economy .
Much of the web is based around clickstreams. The latest version of Whrrl , a location-based application by Pelago , wants to take that concept into the real world, with “footstreams.” Up until this point, since the launch of version 2 of its iPhone app earlier this year, Whrrl’s focus has been on storytelling.
Pelago knows that just about every location-based app in the world is seeking coverage right now just prior to SXSW where they will all battle Highlander -style. So they approached me with a pretty smart pitch: curing the “social rut.” What they mean by that is these days, despite the prevalence of social networks, people are actually less social than ever because they’re being roped into playing games like Farmville and Mafia Wars for hours on end. Sitting in their rooms.