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This is the extract with the highlights of the presentation by successful author and theorist Joseph Pine II who talks you through his latest and fourth amazing concept: the Multiverse. Pine is known for his books Mass Customization , the Experience Economy and his latest one: Authenticity . The Multiverse is a new framework which Pine is working on.
Joseph Pine II – Multiverse « Mobile Monday Amsterdam
Joseph Pine II introduceert THE MULTIVERSE
Tijdens een bijeenkomst van Mobile Monday in Amsterdam was Joseph Pine II een van de sprekers. De auteur van The Experience Economy presenteerde zijn nieuwe verhaal waarin hij ingaat op 'Technology & Media in the Experience Economy'. Daarin, zo kondigde hij aan, doet hij een bescheiden poging het universum opnieuw te definiëren in 8 verschillende werelden waarin merken ervaringen kunnen vormgeven. Oftewel: The Multiverse. Zijn model is gebaseerd op drie assen. Oorspronkelijk werd 'alles' beschreven vanuit 3 eigenschappen; Time, Matter en Space.Transmedia storytelling
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling ) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, and is not to be confused with traditional cross-platform media franchises , [ 1 ] sequels or adaptations. From a production standpoint, and for the purpose of MA Events....it involves creating content [ 2 ] that engages an audience using various techniques to permeate their daily lives. [ 3 ] In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. [ edit ] Academic discussion