Joseph Pine II – Multiverse. This is the extract with the highlights of the presentation by successful author and theorist Joseph Pine II who talks you through his latest and fourth amazing concept: the Multiverse. Pine is known for his books Mass Customization, the Experience Economy and his latest one: Authenticity. The Multiverse is a new framework which Pine is working on. MoMo Amsterdam was the second group (consisting of more than 350 people…) to hear this presentation. The Multiverse consists of 8 different worlds in which people experience their lives.
Joseph Pine II introduceert THE MULTIVERSE. Tijdens een bijeenkomst van Mobile Monday in Amsterdam was Joseph Pine II een van de sprekers. De auteur van The Experience Economy presenteerde zijn nieuwe verhaal waarin hij ingaat op 'Technology & Media in the Experience Economy'. Daarin, zo kondigde hij aan, doet hij een bescheiden poging het universum opnieuw te definiëren in 8 verschillende werelden waarin merken ervaringen kunnen vormgeven.
Oftewel: The Multiverse. Zijn model is gebaseerd op drie assen. Oorspronkelijk werd 'alles' beschreven vanuit 3 eigenschappen; Time, Matter en Space. Met de komst van digitale media kennen die eigenschappen nu ook een andere kant; No-Time, No-Matter en No-Space, zo betoogde hij. De verschillende combinaties van drie mogelijke eigenschappen leiden uiteindelijk tot 8 werelden; - Physical World - Virtual World - Mirror World - Augmented Reality - Alternate Reality - Warped Reality - Augmented Virtuality - Physical Virtuality. Transmedia storytelling. "Transmedia" redirects here. For a related process, see Transmediation. Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality[1] etc.) is the technique of telling a single story or story experience across multiple platforms and formats including, but not limited to, games, books, events, cinema and television.
The purpose being to not only reach a wider audience by expanding the target market pool, but to expand the narrative itself ([2]). Henry Jenkins, an author of the seminal book Convergence Culture warns that this is an emerging subject and different authors have different understanding. He warns that the term "transmedia" per se means "across media" and may be applied to superficially similar, but different phenomena. In particular, the concept of "transmedia storytelling" should not to be confused with traditional cross-platform, "transmedia" media franchises,[3] see "media mix" for more.
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