iPhone in an iPhone. Visual complexity mapping networks. How a 40,000+ Employee Company Trains its Employees on Social Me. If you need further evidence that social media is here to stay in the corporate world, look no further than Telstra, the Australian telecom giant. The 40,000+ person company makes social media training mandatory for its employees and formalized a policy of “3Rs” - responsibility, respect and representation. Taking things a step further, today the company is trying something about as transparent as it gets – publishing their entire social media training guide online, so that anyone can check it out, learn and critique.We got a chance to take a look at the guide, which takes the form of a comic book but also includes narration from a speaker (in a cool Australian accent too).
It starts with the very basics – like “what is Facebook?” – but eventually moves into much more complex issues like “what if my [personal] blog post is critical of Telstra?” TinyGrab Screenshot Sharing. Jeff Han demos his breakthrough touchscreen. Droplr dragDropShare. DownloadYouTube with Opera. Today is International Women’s Day, the day where women from different fields, educational levels and backgrounds are recognized and celebrated all around the world for their achievements. Presently, women make up just 17% of the tech workforce, thus more and more women are encouraged to pursue careers in tech.
Initiatives such as Girls who Code... » Read more » Read more Almost two years ago, we released the first versions of the Opera browsers with native ad blockers. We made the decision to integrate an opt-in ad blocker into our browsers as we observed a surge in installations of extension-based ad blockers. When we asked people why they used ad blockers, the answer was clear: they... » Read more Opera 45 is here and continues the bigger UI revamp that was started in the previous version. » Read more » Read more Hello everyone, We’re happy to introduce the stable version of Opera 51 today. » Read more. Grou.ps connects obsessively! SocialMedia v Web2.0. Web 2.0. A few years ago, it was the hottest buzzword around.
It refers to the second generation of web apps following the Internet bubble that devastated not only Silicon Valley, but our economy in general. Social Media. While its definition is not yet etched in stone, most believe it describes a new type of media and communication that creates a world conversation and dialogue. Instead of being fed news (a one-to-many dissemination approach), everyone is welcomed to be a content creator and to generate a debate around that content. While its focus is the web, it goes beyond it as well. Web 2.0 is a term that has been around since 2004. Google Searches Tell the Story I want to illustrate what happened this year in the form of graphs. Things I want you to note: 1. Graph #2 demonstrates search volume in 2009 for just the U.S There's only one conclusion I want you to draw from this graph: Social media has clearly overtaken Web 2.0 in the U.S. In 2009, "social media" bested "Web 2.0.
" Scamville: The Social Gaming Ecosystem Of Hell. Last weekend I wrote about how the big social gaming companies are making hundreds of millions of dollars in revenue on Facebook and MySpace through games like Farmville and Mobsters. Major media can’t stop applauding the companies long enough to understand what’s really going on with these games. The real story isn’t the business success of these startups. It’s the completely unethical way that they are going about achieving that success. In short, these games try to get people to pay cash for in game currency so they can level up faster and have a better overall experience. Which is fine. But for users who won’t pay cash, a wide variety of “offers” are available where they can get in-game currency in exchange for lead gen-type offers.
The reason why I call this an ecosystem is that it’s a self-reinforcing downward cycle. Here’s the really insidious part: game developers who monetize the best (and that’s Zynga) make the most money and can spend the most on advertising. WhenNOTto UseSocialMedia. These days, everyone is talking about social media and discussing what services and tools to use, how to use them, why you should use them, etc. In fact, if you listened to all the advice out there, you would probably think that no matter who you are, whether an individual wanting to build a personal brand, or a large multinational corporation intent on communicating with customers, you should be using social media. But is social media for everyone? Are there times when you shouldn't be using it at all?
Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. According to B&B, a magazine for marketing strategists, there are definitely some scenarios when social media should be avoided. But Don't Be Afraid to Try! What will be different in 3, 6, 12 months as a result of our Twitter account? Who Uses Social Networks and What Are They Like? (Part 1) A study released earlier this year by Anderson Analytics looked into the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn with a goal of providing marketers with information about users' interests and buying habits as related to their network of choice.
The end result is a detailed look at the profiles and habits of social networking users on the web today. Some of the study's findings echo things we've already heard. For example, Facebook users tend to be old, white, and rich. MySpace users are young...and fleeing. Other info is new: Twitterers are more likely to have a part-time job, LinkedIn users like to exercise and own more gadgets. Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009.
Of course, not everyone is devoted to one social network alone. Social Networkers, in General Interacting with Brands When it comes to brands online, the study found that: