Waze: Way to go. Waze tells Twitter, Facebook friends where you’re driving | Vent. Waze , the company that’s specialized in providing crowdsourced driving directions , is venturing deeper into the social sphere by integrating Twitter and Facebook into the service. The Palo Alto, Calif. -based startup, which also has offices in Israel, is building what it calls a geo-community: Users are creating content for the service by leaving the app running, feeding traffic and map information into Waze for other users to access. Now, Waze wants to beef up social navigation with real-time messages and information on friends’ whereabouts. Twitter has had geo-tags, or location information attached to the tweets users post on the microblogging service, for a while . According to Waze VP community geographer Di-Ann Eisnor, Waze is trying to make time spent in the car more informative and interactive – while being safe. “Twitter has taken the geo-community vision and brought it to many more people,” explained Eisnor.
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