AdMob mobile advertising - google. Quattro wireless Apple Mobile Ad Network. The Next Mobile Ad Merger - Forbes.com. Mobile Abilities Map. There has been some local frustration regarding the lack of ambitions on the future of mobile marketing. I’ve been part taking in some discussions and the focus seems to be on fitting mobile into the old traditional marketing model mindset. In my opinion this is looking at the opportunities from the completely wrong angle – mobile has got nothing to do with traditional marketing.
Which turned out to be a great reason to put together a mind map focusing on the twelve most important aspects of mobile marketing – in my mind: Find a larger version available on flickr. This is a list of the twelve abilities, and I’ve added some links to some of the points: - GEOTILITY AND SPIMES: Devices responsive to geolocation and time. - Bruce Sterling, The Internet of things: What is a spime and why is it useful?
- SENSE / RECORD: The beauty of digital is its ability to record anything – as it is happening. . - EVERYDAY LIFE: The PC is inaccessible in almost all situations where the brand is relevant. Mobile Abilities Map. Mapping Online Advertising: From Anxiety to Method | Berkman Cen. Tuesday, January 12, 12:30 pmBerkman Center, 23 Everett Street, second floorRSVP required for those attending in person (rsvp@cyber.law.harvard.edu)This event will be webcast live at 12:30 pm ET and archived on our site shortly after. Advertising pays for a significant portion of online content and services. But in contrast to other forms of content and service provision, it expects a return on investment despite not being backed by any kind of legal structure or binding agreement.
This need for unguaranteed returns generates anxiety on the part of the advertising industry. And it tries to reduce this anxiety by controlling the exchange process from beginning to end through a methodical use of information. This control process involves implementing mechanisms for data collection, devising targeting strategies, structuring price models, establishing standardized metrics, and funneling users to purchases. About Fernando Links.