Online Marketing

Manifesto-Content-Calendar-Template. Internet Marketing for Small Business with Dr. Rachna Jain. SMN 006 - Dr.

Rachna Jain on Internet Marketing for SMBs Summary Dr. Rachna Jain shares with us her formulas and secrets for growing your business using smart, cost effective and targeted internet marketing. What is Google PageRank: PageRank and SEO. What Is a Good Conversion Rate? (It’s Higher than You Think) Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for?

Content Chemistry: An Illustrated Handbook for Content Marketing. Content Chemistry is the result of conversations with thousands of companies over 14 years.

These are the most important and effective marketing lessons we've learned. To be successful, websites must do two things: 1. Attract visitors, and 2. Convert those visitors into leads and customers. Blog - Evolving, Educating, and Empowering the Digital Marketer. The State of Create [INFOGRAPHIC] What is the State of Create?

The global State of Create study reveals that creativity is ubiquitous. The 7 words you should never use in an email subject line. By | Posted: February 14, 2012 Are you sending emails after lunch?

Bad idea, says a new study. 8 Effective Email Marketing Strategies, Backed by Science. 2.5K Flares Filament.io 2.5K Flares × The cutthroat inbox of your standard consumer roils with marketing messages, competitive subject lines, and scores of attention-seeking emails.

With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise? Learn Online Marketing with Video Courses and Tutorials from lynda.com. Social media for schools: a guide to Twitter, Facebook and Pinterest. • For advice on e-safety in schools, click here The use of social media in education continues to be something of a hot topic with arguments both for and against.

So I carried out a small survey of 27 teaching professionals in order to create a baseline of understanding into the use (or not) of social networking in schools, and also any concerns over some of the e-safety risks. The full survey results can be found here. Occam's Razor by Avinash Kaushik - 2/149 - Digital Marketing and Analytics Blog. Most Innovative Companies - Advertising & Marketing. By Danielle Sacks Image courtesy of Crispin Porter + Bogusky 1.

Grey New York Grey built up a cost-efficient in-house production department that helped it win business from brands such as BMW, DirecTV, and the NFL. While ad spending industrywide plummeted 11%, Grey's operating profits were up 44% due to the once staid agency's newfound DIY scrappiness. 2. Interactive walls, font generators, and visually controlled animation are just a few of the open-source development breakthroughs this geek shop created while crafting the digital identities of brands such as JetBlue, Pepsi's SoBe, and Wrigley. 3. Easy HTML Tricks for the Non-Technical Marketer. If I were to ask this question to many marketers, the ability to edit HTML ( Hyper Text Markup Language ) would rarely come up as one of them.

Easy HTML Tricks for the Non-Technical Marketer. What marketers need to know about Facebook’s Graph Search - AMA. By Rich Pulvino On January 15, 2013, Facebook announced the next big feature that is has been plugging away on in its Palo Alto labs—Graph Search.

With “search” in the name, many people figured that this was Facebook’s big answer to finally competing with Google. While there are some similarities between what the two can accomplish, Facebook’s Graph Search focusing purely on Facebook activity—as opposed to being a search tool for all things across the Internet—plants a firm stake in the ground as defining social search. If you’re not familiar with Graph Search, Facebook provides a helpful overview of what it is capable of. To be clear, this is not a search engine. Watch David Beckham Promote His Whisky Brand Haig Club in This Guy Ritchie-Directed Ad. Editor's Pick Director Guy Ritchie is better known for his gangster movies than for filming Scottish lochs, but here he helps out his friend David Beckham with a film for the launch of Beckham's whisky brand, Haig Club (Diageo teamed up with Beckham and music/TV mogul Simon Fuller to launch the label).

The spot, from Adam & Eve/DDB, shows Beckham arriving via motorbike for a rendezvous with an exclusive group of mates at a Scottish castle. This is Scotland luxe, with hunting and shooting types, private jets, Highland cattle and more -- and it might be cheesy were it not for the star quality Beckham exudes. 13 Professional Skills For A Rewarding Career in Digital Marketing (2013)

The baby boomer factor and a shrinking workforce. Singapore’s population has reached a significant turning point in 2012: the first cohort of baby-boomers – those born between 1947 and 1965 – will turn 65 and start retiring, leaving the workforce to shrink. The Singapore government projected the ratio of citizen in the working ages to each citizen to fall from the current 5.9 (in 2012) to 2.1 as the most business-friendly country in the world headed towards 2030.

Perhaps the silver lining is the pro-talent policies its Government has always preserved, the capital efficiency and the pro-enterprise landscape that makes it an attractive choice for startups. But since among local startups, hiring budgets are typically constrained and that, along with the shrinking workforce problem, will lead to an increasingly pronounced trend in hiring decision. Using keyword matching options - Google Partners Help. Use matching options with your keywords to help control which searches can trigger your ad. When choosing the appropriate match type for a keyword, we typically recommend starting with broad match to maximize your potential to show your ads on relevant searches. Use the search terms report to monitor which keyword variations triggered your ads. Keyword match types help control which searches can trigger your ad.

For example, you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers. In general, the broader the keyword matching option, the more traffic potential that keyword has. About keyword match types How To Use Keyword Match Types on the Search Network Learn about the different keyword match types (broad, phrase, exact, and negative) and how selecting the right ones for your keywords can help you reach your AdWords goals. How keyword match types work This is the default matching option. Example. The Truth About What Motivates Us. How to Use Google Analytics to Improve Your Social Media Marketing.

Have you ever wanted to know which of your links are driving more traffic? Seeing referral traffic from Facebook is great, but which wall post drove the traffic? Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign? This article shows you how to take your social analytics strategy to the next level. About Google Analytics Custom Campaigns You can assign a custom campaign tag to the links you share on social networking sites. Google Analytics makes custom campaigns incredibly easy to work with.

Digital Doughnut is at the heart of a marketing community with over 550,000 members - Digital Doughnut. Creative Recruiters for Design & Marketing Staffing. Looking for additional creative or marketing training to refresh your skills? At The Creative Group, we provide you with access to free online training courses that are available any time after you register and interview with one of our recruiters.

If you are currently working, trying to keep your skills up-to-date in between projects, or preparing for a full-time job with a new skill set, our marketing, design and creative training courses can help. Our training library has more than 8,000 online courses, including creative and design training programs with information on Adobe CS5 and CS6 applications such as InDesign, Photoshop®, Illustrator®, Adobe Flash®, Dreamweaver® and more.

With our business and marketing training courses, you can improve your skills in marketing strategy and project management, as well as take courses to help develop your management and leadership skills. How Fashion Brands Should Use Facebook. How to Automate WordPress and Social Media with IFTTT. The Playbook. Advertising Age - Advertising Agency & Marketing Industry News - Advertising Age.