So you have a website, now what? You just spent 5k, 10K, possibly in excess of 15K, on that great looking website…and the phone is not ringing? Overview In the fall of 2008 Floodlight was approached by a florist who was struggling to survive. She had recently had a website designed by a local provider and was struggling to keep her business afloat. She understood that today 70 percent of potential clients use the web to find products and services. The Challenge Our florist was a single mom who had loads of experience in the floral industry. What was delivered was a pretty little website but with no SEO (Search Engine Optimization), no defined Website Content nor Page title strategies.
The client had a limited budget but was willing to restructure some of her traditional marketing activities so that she could engage the proper assistance. If this situation sounds familiar then you need to ask yourself a few questions? · Is the phone ringing with inquiries from your new or present website? Do you know why? 1. 2. 3. A. B. C. Build a Killer Website: 19 Dos and Donts. I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first. For this reason, our first question is always “Why do you need a site?
,” not “What do you want on it?” At bottom your website is a marketing tool. For many businesses, it’s the only source of business. If done right, it can be a major part of yours. Here’s my quick-hit list of the top dos and don’ts before you get started: Do: Set smart goals. Don’t: Do it yourself.