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Top 5 des meilleurs CRM Open Source gratuits 2017. A raison d'un coût moyen de 1500 euros* par an et par utilisateur pour un CRM complet, envisager une solution Open Source peut s'avérer être une bonne option d'un point de vue économique. Dans quel cas est-ce un bon choix ? Quels sont les CRM Open Source vraiment intéressants ? Evaluons les CRM en les comparant dans cet article. * Moyenne observée sur les offres populaires de 5 CRM propriétaires leaders du marché. Buzzee CRM CRM adapté aux usages de tous les collaborateurs d'une PME Leizee CRM et gestion commerciale dédié aux promoteurs immobilier Everwin CXM CRM dédié aux sociétés de services Qu'est-ce qu'un CRM Open Source ? Un CRM fait référence à un logiciel permettant de d'organiser sa relation avec ses clients potentiels et actuels. Le programme informatique ne peut être vendu ;Le code du logiciel est accessible et modifiable ;Les applications dérivées du CRM Open Source doivent être possibles.

Les pour et les contre des CRM Open Source Les arguments Pour Les arguments Contre CRM Open Source. Facebook Introduces Audio-Only Facebook Live Broadcasts. Podcasting has seen a big increase in popularity over the past few years. According to Edison Research, podcast listenership grew 23% between 2015 and 2016, while 21% of all Americans now listen to podcasts on a regular basis. For comparison, 21% of Americans use Twitter – so the same amount of people tweeting are listening to podcasts. Worth considering in your marketing process. And that’s not all – check out the growth in podcasts on iTunes over the past few years (via Copyblogger). Even LinkedIn recently published an infographic on the growth of podcasts, noting that more than a third of their 467 million members regularly listen to podcasts, with users under the age of 35 the being most prolific podcast consumers. While it may not get as much coverage as other marketing options, podcasting is clearly a growth area.

As per Facebook: “We know that sometimes publishers want to tell a story on Facebook with words and not video. How to Build and Connect Your Own Chatbot. Microsoft’s CEO Satya Nadella claims that “Bots are the new Apps” with “people-to-people conversations, people-to-digital assistants, people-to-bots and even digital assistants-to-bots” set to become an inventive part of the digital horizon. The potential of chatbots in marketing and customer service strategy is solid – with greater engagement and support being two of the most pertinent advantages. One of the chief reasons why chatbots are increasingly popular is because of app fatigue. Consumers don’t want to spend more time installing new apps; they’re spending more and more time on messenger platforms instead. So, a smart way for brands to connect with consumers is through these messenger apps. So how do they work?

Chatbots have an interface that’s built to recognize the key words a user’s using and they utilize speech analysis and patterns to determine their next action. They’re able to access a compiled database of phrases to give a pre-defined response. We’ve all been there. Uber. « Arrêtons de marketer en rond » Nouveau monde, nouveaux modes de vie, nouvelles technologies, nouvelles énergies… Le monde est en transition, mais que fait donc le marketing ? Réponses de Monique Wahlen et Benoit Héry, co-fondateurs du Cabinet, dans le premier volume d’une collection consacrée à ce thème. « Dans un monde qui ne parle plus que de transition comme la "transition énergétique" ou la "transformation digitale", il est plus que temps de parler également de "transition marketing" c’est à dire d’un marketing repensé et réajusté » : telle est la conviction de Monique Wahlen et Benoit Héry, conseils en stratégie et communication et co-fondateurs du Cabinet.

Un credo qu’ils ont eu envie de faire connaître au travers d’une trilogie, dont le premier tome, baptisé « intensité, justesse, maniabilité », sort cette semaine *. L'intensité « version marketing », c'est : - le courage plutôt que l'exhaustivité : « Est-ce vraiment cela que je dirais si je n'avais qu'une chose à dire ? » Apple : l'intensité dans l'innovation. 7 Ways to Use Emojis in Social Media Marketing. If you’re not in the habit of greeting good news with a cartoon smiley face, watching other people use emojis might feel like listening to a conversation in a foreign language. But the danger in dismissing emojis out of hand is that your customers (and your competitors) are using them, even if you aren’t.

In fact, 92% of people use emoji and more than 30% use emojis several times a day, according to a report published by the Emogi Research Team. And emoji-based marketing campaigns have increased by 777% year-over-year, according to this Appboy study. Many forward-thinking companies are using emojis to connect with their audience and practice some creative brand building. The results are worth noting: On Twitter, using emojis results in 25.4% more engagement.On Facebook, using emojis results in 57% more likes, 33% more comments, and 33% more shares.On Instagram, nearly 50% of all comments and captions contain emojis. 1.

As such, when you use emojis, your meaning should always be clear. 2. 3. Facebook’s Providing a New Personal Fundraising Option, Expanding Donate Buttons in Facebook Live. Building on the capacity to fuel word of mouth momentum via personal networks, Facebook has announced two new options to help people use the platform for fundraising purposes. And one of them, in particular, could hold particular significance for the future development of Facebook Live. First off, Facebook is introducing Personal Fundraisers. As explained by Facebook: “Personal fundraisers allow people to raise money for themselves, a friend or someone or something not on Facebook - for example a pet.”

The process here is fairly straight-forward – if you have a personal cause you want to promote, you can now create a Page to raise funds for that cause, where people will be able to donate via secure payments without leaving Facebook. Once they’ve donated, they’ll also be able to forward your message to more people, raising awareness of your campaign. Fundraising on Facebook can be a great way to build momentum around a cause, as each action notifies other people in your network. Make Images, Videos and Web Stories for Free in Minutes | Adobe Spark. Blog.hootsuite.

If you aren’t already incorporating social video into your marketing strategy, it may well be the technical side of things that’s holding you back. After all, while 84 percent of professional marketers have recently used video marketing, according to Animoto, only 55 percent of small and medium-sized business owners have done so. While professional marketers have access to larger budgets and high-end video tools, it can be harder for smaller operations to get a social video marketing plan off the ground.

Fortunately, there are plenty of free and inexpensive social video apps and tools that businesses of any size can use to create compelling videos for use on all social media channels. From quick text animations to photo-based video slideshows to movie-like video storytelling, here are eight social video tools that can help you create your first marketing video before the end of the day. 1. The promise: “Turn your photos and video clips into video slideshows, quickly and easily.” 2. 3. 5. Facebook's Experimenting with Alternate News Feed to Boost Content Discovery.

The presentation of content and tabs in Facebook’s app is an ongoing, ever-evolving experiment, with the platform’s engagement experts using the constant influx of response data to refine, improve and get you coming back to Facebook more and more often. Some variations of Facebook’s tab options And for the most part, the numbers would suggest they get it right – the average time spent, per user, on Facebook’s apps increased from 46 minutes per day in early 2015, to 50 minutes per day a year ago – and that’s despite Facebook adding over 150 million more users in that time.

As the platform has evolved, The Social Network’s engineers have learned what works, what needs to be done to test and refine their approach, and how to launch a new element with a high probability of success. Which is why I’d be hesitant to write off the addition of Facebook Stories just yet. The latest experiment seen out in the wild is this: Privacy Laws and Listener Data in the Music Industry.

You Can Now Add Animated GIFs to Facebook Ads. Here’s a quick one – Facebook has added the capacity to add animated GIFs to ads. The new addition was first spotted by Chris Ruberg of Affinitiv (and reported by AdWeek), and we’ve tested it in Ads Manager. Facebook is always looking to add in new functions and tools, but native GIFs have long been off-limits within the Facebook News Feed, despite their popularity in Messenger.

As shown in the above image, the new option is available in the ‘Ad Format’ section within Ads Manager – to add a GIF, you select the ‘Single Video’ option then upload your chosen GIF image. The GIF will autoplay in the News Feed, as you can see in this preview. As noted, Facebook’s News Feed has long had an aversion to native GIFs. You can upload GIFs by pasting in a link, but you can’t upload them directly, they need to be hosted elsewhere. In addition, Facebook’s also added a new date comparison tool to ads manager. But maybe the visual will help. 5 Underrated Social Media Tasks to Complete Every Day. Wherever you turn, there are social media marketing best practice guides telling you what to do, when to do it, and where to do it.

These recommendations are often sound advice, but they’re also missing some of the most underrated activities you can do to boost your performance. The following simple, daily tasks, can deliver big benefits for your brand.​ 1. Check global and local trends and participate accordingly Participating in trending topics, where appropriate, can help you get your brand in front of a larger audience.

This is an effective strategy for brands who are trying to build their following or want to achieve brand awareness goals. Facebook and Twitter offer an easy way to monitor trends on their platforms. Only participate in trends when they’re relevant and appropriate for your brand. 2. No matter the extensiveness of your brand interactions, you should dedicate time every day to responding to mentions.

You may see mentions that are product or service praise. 3. 4. 5. 30+ Social Media Marketing Stats for 2017 [Infographic] As social media usage continues to grow at a steady rate it’s essential that entrepreneurs and marketers implement a social media marketing strategy for their business - and a key part of any successful strategy is understanding the stats and trends that can affect the outcome of your efforts. To help, the guys at Red Website Design have created this new infographic with a bunch of helpful facts and figures.

Some of the key insights provided include: 22% of the world’s population use Facebook, and 76% of those users logged in every day in 2016On any given day Snapchat reaches 41% of 18-34 year olds in the US81% of Millennials check Twitter at least once a day But perhaps the standout figure from the infographic is that 80% of time spent on social media happens on a mobile device. Couple this with the fact Google has recently announced a shift to a mobile first index, and this underlines the fact that all businesses need to think “mobile-first” across their marketing mix. Facebook Looking to Improve Groups – New Opportunities to Consider. There’s something going on with Facebook Groups. In recent weeks, there have been reports of several new changes and updates being rolled out or tested for the option, with Facebook looking to put more focus on Groups, a move they flagged last year.

Back in January 2016, Groups passed the one billion users milestone, beating out both WhatsApp and Messenger to that status - but you likely never heard about that growth. Groups is not solely a separate product like those other two, so it gets less focus, a problem that Facebook has acknowledged, making a commitment to put more effort into improving on what they've labeled an “under-appreciated product”. And now, we’re starting to see the results of that renewed focus – and while the latest Groups changes may seem small, they could have significant implications, and business benefits. Notable Improvements As noted, several new Groups options have been noticed, in live or in test mode, in recent months. Brand Groups Building Community. Comment Optimiser La Présence D’Une Marque Sur Les 8 Principaux Réseaux Sociaux En 2016 ? | ID'SEED - Design to grow your ideas.

When is the Best Time to Run Facebook Ads? Almost every day you log into your Facebook Business account, you’ll find a new feature. One feature that’s been a mainstay for a while now is Facebook Ad scheduling. In the past, you may have chosen to skip this feature, and instead, set up a daily budget cap to run ads all day long. But have you ever wondered if the time your ads appear might play a part in high CPCs or low CTRs? CASE STUDY: Alp-n-Rock Boosts Orders +29% With Facebook Dynamic Ads We sat down with Moses Velasco, Chief Product Evangelist at Socialbakers, one of the world’s largest social marketing & analytics solutions providers, to find out if there is a best time to run Facebook ads. Where to Schedule Ads in the Facebook Ad Manager It’s pretty simple to schedule ads in the Facebook Ad Manager.

First, log into your account and start the process of creating an ad. When you reach the bottom of the page for selections, you’ll have the option to select one of two Ad Scheduling options: Run ads all the timeRun ads on a schedule Q. 5 storytelling triggers that spur your readers to take action. 5 Crazy Hacks to Improve Your Facebook News Feed Reach. Organic reach on Facebook is low and declining, especially with the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more videos and pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers. How bad is organic engagement on Facebook? On average, it’s somewhere in the neighborhood of less than 1 percent. Yikes. Every once in a while, one of your posts might still get tons of organic engagement. Facebook: Unhackable. Facebook’s algorithm is powered by machine learning.

Bottom line: if people really love your content and engage with it, then they are more likely to see more of that type of content in the future. More engagement (i.e., shares, comments, likes) means more visibility in Facebook’s news feed. In fact, Facebook Ads, Google AdWords and even organic search work the same way. So what’s the solution? Facebook Newsfeed Hack #1: Preferred Audience Targeting. Video Marketing Trends: 12 Optimization Techniques to Know. If you haven't heard, video is the most engaging type of online content available today. In recent years we've seen brands like Red Bull, Netflix, GoPro, and Cisco achieve massive success with video, using the medium to build awareness, create emotional connection and develop loyalty among their customers.

Those businesses that aren’t taking advantage of videos are missing out on a big opportunity. Consider these stats: 90% of users say that product videos are helpful in the decision-making process - HubSpot100 million users watch online videos every day - Video Brewery80% of all Internet traffic will be streaming video content by 2019 - CiscoOnline video now accounts for 50% of all mobile traffic - business2community But where video content is seeing the most success is in social media, with all the major players, including Facebook, Twitter and even LinkedIn, all introducing new tools to tap into the video trend. Video Marketing and SEO Can video content help improve your SEO efforts?

1. 2017: The age of social satellites. Les social rooms doivent monter en compétences. Login to Visme | Create Online Infographics and Presentations. 10 Free Content Creation Apps You Need Now. Data : l'intrusion des marques fatigue les Français. No-Budget Filmmaking: Rise of The Backyard Indie. How to Create Video at the Speed of Social: 6 Ways to Get Video Produced Faster. 6 Instagram Tools to Improve Your Social Media Marketing. Quelles sont les recettes de fabrication des youtubeuses et des... Facebook Releases New Handbook and Tools to Help Brands Maximize International Opportunities.