How GE Uses Data Visualization to Tell Complex Stories - Gretchen Gavett - Our Editors - Harvard Business Review. GE, perhaps more than any other major company, is dedicated to the use of data visualization as a key part of its marketing and communications efforts. Stemming from our Insight Center on visualizing data, I spoke with Linda Boff, GE’s executive director of global brand marketing, about the benefits and challenges of this approach. An edited version of our conversation is below. What’s the history of data visualization at GE? How did your strategy around it develop? GE specializes in complex challenges in solving the toughest problems in the world: Infrastructure, renewable energy, affordable health care.
Things you have really have to get your mind around. In trying to do that, the marketing communications brand group is always searching for compelling ways to bring these challenges to life. One of our first was back in 2009, and was about causes of death. We got a tremendous response to it. As a large multinational company, we do have many audiences. Also, we’re GE. I think so. Data Visualization. The top 20 data visualisation tools. Forget Big Data, Think Mid Data | OdinText Blog. Stop Chasing the Big Data; Mid Data makes more sense After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be called “Big Data” – And I believe they don’t need to – But many should start thinking about how to work with Mid Data!
“Big Data”, “Big Data”, “Big Data”. It seems like everyone is talking about it, but I find extremely few researchers are actually doing it. Should they be? If you’re reading this, chances are that you’re a social scientist or business analyst working in consumer insights or related area. If we introduce this new term, it only makes sense that we refer to everything that isn’t Big or Mid data as Small Data (I hope no one gets offended). Small Data Mid Data What then is Mid Data? Big Data So What? @TomHCAnderson [Full Disclosure: Tom H. Visual Analytics. Infographic inspiration from the New York Times. Following my last post – Word Clouds – love ‘em or hate ‘em? The New York Times shared a text visualization that inspired much conversation here at VC. You can view it here. (Works best on a browser with SVG support, such as Chrome, Firefox, Safari or IE 9.) There are a number of improvements that this graphic makes over the traditional word cloud that I wrote about.
Here is a summary of why we here at VC think this is great and why a similar style could help a researcher provide insight. Augmenting text size with background circles mitigates the potentially skewed perception of longer/shorter words in a word cloud. Using pie charts could even show usage among more than two market segments. While selected words are preset to display, the graphic includes the ability to add words interactively to the visualization to test a hypothesis or drill into themes. The excerpts below the visualization show the words in context allowing a researcher to better understand the sentiment. Ptiongson : Christmas holiday reading... » Word Clouds – Love ‘em or Hate ‘em? Photos du mur. The Great Skills Mismatch of Today's Economy [Infographic] - Crisp360. We are delighted to officially welcome AXZO Press customers to Logical Operations!
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How do I place an order with Logical Operations? Who will be handling my account going forward? I use AXZO Press’ Crisp SmartCourse. To locate: Language communities of Twitter. Eric Fischer maps language communities on Twitter using Chrome's open-source language detector. Each color, chosen to make differences more visibly obvious, represents a language.
English is represented in dark gray, which is used just about everywhere, so it doesn't obscure everything else. The emergence of borders without actually drawing them in is interesting. There's a little bit of blending, but the splits are pretty well-defined. Especially in the Netherlands, where the tweet dispersal seems to be abnormally dense in that area. What's going on over there? There's also a world version, but Europe is where all the action's at. [Language communities via @enf] Custom maps in Processing. Food plate versus the food pyramid - the beauty of #visualization #in - experimentalist. Data Visualization for Human Perception by Stephen Few. Ask E.T.: Sparklines: theory and practice.