Ya tengo Mi Asistente personal de ActionCare. Albert Garcia Pujadas | qtorb. PulsoSocial. El blog de Javier Godoy — Estrategias de marketing online- Internet y la publicidad. Select text with your mouse - be nice, highlight. 8 Formas de Exprimir al Máximo a Twitter | Marketing en Redes Sociales: CarlosCabrera.net. Loogic.com - Negocios en Internet. Usable y accesible. Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. And yet there’s also been a shift in the Valley’s culture. Growing social and economic rifts have bred fraud, anger and protests. Where housing isn’t in high demand, neighborhoods lay abandoned.
One-third of students in East Palo Alto, next to Facebook’s shining new HQ, for instance, don’t even have a home. The new administration poses many questions on the role of tech, labor, and regulation. One could argue that there’s an emergence of signs that strikingly resemble Detroit in the glory days of the age of transportation. In Detroit’s case, where I visited earlier this week, the Motor City reveled in its dominance in the 1950s, but growing social unrest soon culminated in a massive riot in the late 1960s. Fortalecidos. Digital Disruption is on everyone's mind. Netflix is replacing people's cable subscriptions. Simple apps like OpenTable and LoseIt! Are displacing businesses like Zagat's and Weight Watchers.
But if you want to understand why, you need to look back at the 80's and 90's and imagine you are an American manufacturer. American manufacturers were successful at making quality products at a good profit, and paying good wages to their workers. The Chinese manufacturers had two things going for them. First, they had cheap labor. Chinese manufacturers also needed access to distribution.
So their formula was: cheap workers + infrastructure = disruption. Let's fast foward to today. This innovator has access to lots and lots of free or cheap tools. Sarah is likely to fail. Compared to before, there are at least ten times as many innovators gunning for your business. It's just like Chinese manufacturing. Barriers to entry are now obsolete. Want to know more? Digital disruption is terrifying. El concepto seguidor | eTc.
La 'hipersocialización', la nueva 'realidad' de los Social Media y de las marcas. Y no sólo se trata de hacer una campaña 360, o una acción de social media. Ni mucho menos. De lo que se trata es de 'ampliar los horizontes de comunicación de la marca', abriendo las puertas a nuevos planteamientos que permitan una mejor implementación de la misma en amplios marcos de carácter social y que van más alla de un perfil en Facebook o de una acción publicitaria al uso. Desde que 'las marcas hablan' con sus usuarios (o, al menos, lo intentan) e interactúan con ellos de tú a tú (en aras de construir sus propios entornos sociales ad hoc), la comunicación ha sufrido un 'proceso de democratización obligado', en el que las percepciones, alimentadas a través de la conversación, están dando pie a la revisión continua de los valores fundamentales sobre los que se sostiene la 'personalidad de marca'.
Pero este proceso social no está -por suerte- acotado a un marco definido e inamovible. El nuevo foco publicitario de la marca deportiva se centra en 'lo social' como meta de éxito. Fuente. MarketingAd Blog. Wwwhat's new? - Aplicaciones web gratuitas.