HOW TO: Measure Social Media ROI. Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value.
Slides: Four Social Media Trends for Business in 2010 « Web Stra. 10 Essential Social Media Tips for B2B Marketers. The B2B Marketing series is supported by the MarketingProfs B2B Forum, where you'll learn the ins-and-outs of social media as part of your overall B2B marketing mix.
Register today! *Additional reporting by Tamar Weinberg When we write about how companies or individuals are using social media in their marketing strategies, it's usually in the context of a business to consumer relationship.