socialmedia
Get flash to fully experience Pearltrees
HOW TO: Measure Social Media ROI
Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start. Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic.
Companies Must Approach Social Programs In A Coordinated Effort
Slides: Four Social Media Trends for Business in 2010 « Web Stra
The B2B Marketing series is supported by the MarketingProfs B2B Forum , where you’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix.