ROI social Media
Get flash to fully experience Pearltrees
As we reported earlier, Twitter has published new figures showing that it now has 145 million registered users. The thing is, that doesn’t really tell us much about how many people are actually the service. “Registered users” is very different to “Active users”.
Les médias sociaux en Europe (statistiques) Voici les résultats d’une recherche sur l’utilisation des médias sociaux dans différents pays Européens. Il s’agit de résultats bruts, sous forme de bullet points. Je les mets à votre disposition, faites-en ce que vous voulez !
I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in. Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect. Here are a few examples from our How to Create Amazing Facebook Pages guide... Here, I’ve skimmed through a few lists of top global brands and have picked 25 of the best.
La simplicité du principe et son extrême modularité font de Twitter l’outil de communication le plus personnalisable et le réseau social le plus puissant qui soit. C’est précisément pour cela qu’il ne séduira jamais les masses. Une nouvelle étude d’Exact Target parue le 9 août 2010 montre que les utilisateurs quotidiens de Twitter sont aussi les plus actifs sur Internet.
Have you ever wondered who and what the blogosphere consisted of? Well, luckily a recent study was undertaken by Technorati, in order to help put things in perspective.
This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group , consider becoming a part of it.) Today’s video is actually two videos in one: The first half ( Part 6 of our Social Media ROI series ) deals with defining ROI once and for all. The second half ( Part 7 of our Social Media ROI series ) starts touching on the “how” of calculating the ROI of Social Media by outlining the investment-action-reaction-impact-return narrative.
A funny thing happened to us on the way to the future. The internet went from being something exotic to being boring utility, like mains electricity or running water – and we never really noticed. So we wound up being totally dependent on a system about which we are terminally incurious. You think I exaggerate about the dependence?