ROI social Media
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As we reported earlier, Twitter has published new figures showing that it now has 145 million registered users. The thing is, that doesn’t really tell us much about how many people are actually the service. “Registered users” is very different to “Active users”.
How many people are actually using Twitter?
Les médias sociaux en Europe (statistiques) Voici les résultats d’une recherche sur l’utilisation des médias sociaux dans différents pays Européens. Il s’agit de résultats bruts, sous forme de bullet points. Je les mets à votre disposition, faites-en ce que vous voulez !
Les médias sociaux en Europe (statistiques) | MMMTL
25 brilliant examples of Facebook brand pages
I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in. Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect. Here are a few examples from our How to Create Amazing Facebook Pages guide... Here, I’ve skimmed through a few lists of top global brands and have picked 25 of the best.
Twitter ou les mirages de la personnalisation de l’information |
La simplicité du principe et son extrême modularité font de Twitter l’outil de communication le plus personnalisable et le réseau social le plus puissant qui soit. C’est précisément pour cela qu’il ne séduira jamais les masses. Une nouvelle étude d’Exact Target parue le 9 août 2010 montre que les utilisateurs quotidiens de Twitter sont aussi les plus actifs sur Internet.Have you ever wondered who and what the blogosphere consisted of? Well, luckily a recent study was undertaken by Technorati, in order to help put things in perspective.
Who’s in the Blogosphere?
This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group , consider becoming a part of it.) Today’s video is actually two videos in one: The first half ( Part 6 of our Social Media ROI series ) deals with defining ROI once and for all. The second half ( Part 7 of our Social Media ROI series ) starts touching on the “how” of calculating the ROI of Social Media by outlining the investment-action-reaction-impact-return narrative.
Defining Social Media ROI once and for all, and understanding th
