background preloader

Marketing

Facebook Twitter

Mercedes me Store Hamburg: sizzling poetry slam.

Digital

WORDOID - Creative Naming Service. Главная - Virus Boardwear. RedFox. Design daily news. F | essentials. Ignite Marketing - Home. Sir Richard's Condom Company. ON: The 12 Archetypes. (AH - this ones for you)The term "archetypes", as it is used in marketing today, has its origins in Carl Gustav Jung's theories. He believed that universal, mythic characters— archetypes—reside within the collective unconscious of people the world over.

Archetypal images represent fundamental human desires and evoke deep emotions. There are 12 archetypes which symbolizes a basic human need, aspiration or motivation. In other words, an archetype is a human type in its purest form: the classic hero, outlaw, ruler, etc. Each type has its own set of values, meanings and personality traits. 1. The InnocentMotto: Free to be you and me Core desire: to get to paradise Goal: to be happy Greatest fear: to be punished for doing something bad or wrong Strategy: to do things right Weakness: boring for all their naive innocence Talent: faith and optimism The Innocent is also known as: Utopian, traditionalist, naive, mystic, saint, romantic, dreamer.

The Innocent provides an identity for brands that: 2. Red Fox - Стартовая. Outdoor Equipment. Luerzer's Archive - Tools for advertising creatives. Niche Marketing: Searching for a Profitable Niche. “I want to know exactly how this ‘niche’ research you talk about can be done successfully. How do you find a ‘niche’? How do you know when a ‘niche’ is a ‘niche,’ not just a ploy? How do you know when it is full or partially full once you have found it?” — Rev. Robert L. Autry, Truth For Family Living You can find this procedure covered in greater detail in my article “Starting an E-Business on a Shoestring Step 1. Look to yourself.In which fields do you have expert knowledge?

If you do your research carefully and persistently you’ll probably find some niches that have potential, but are either unfilled (not likely these days) or underfilled (very likely). The next steps are to build content pages designed to attract “free” (organic or natural) search engine traffic to your site. Igor | Company Names Naming Product Name Branding Companies. Trekking and outdoor gear shops. Outdoors. Colorize Your Brand – How Color Builds Your Brand. Most bloggers [me being one of them] don’t have a clue what their website color scheme might be associated with. For me it has been enough that I “like” the overall site look.

But as an online entrepreneur and consultant I felt that I needed to know at least the theoretical part [maybe I will come up with some testing in the future]. So being happy to enjoy a few days of free time during the holidays I did some research and got so excited with it that decided to share it here at my blog. Color is a crucial element of a brand identity. I immediately associate skype with blue color StumbleUpon with green, Yahoo with red (due to its red Y letter in my FF search engine list). Website color scheme can make me to leave immediately or to stay for a minute if it looks appealing. Color evokes positive associations and thus forms my initial opinion of the brand. General “Color in Business” Theory: [based on an article on brand colors and awesome Sensational Color blog] Blue? Red? Bottom-Line P.S. Online Reputation Management & Brand Monitoring | About You. Branding Basics - 7 Logo Design Tips.

Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers. Let's say you are getting ready to run errands on a busy Saturday morning, thinking about the groceries that need to be bought, the dry cleaning that needs to be picked up, and the packages that must get to the post office before noon.

The trip to the post office reminds you that your favorite aunt's birthday is next Wednesday. The answer to that question has everything to do with Hallmark's branding and two key elements of that branding are: a logo design that’s attractive, easy to read and memorable; a great tag line. Futurelab | We are marketing and customer strategy consultants with a passion for profit and innovation.