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No Facebook Page is truly professional until it has a decent vanity URL. What's a vanity URL? It's a short, easy-to-remember URL (like "facebook.com/mypagename"), unlike the default Page URL that looks something like "facebook.com/pages/My-Page-Name/0123456789". Getting Permission Granted for Vanity URLs In order to unlock your ability to name a Facebook Page, you'll need a minimum of 25 fans.