Publications Vitrue, NBC Sports Expand Social Media Relationship 05/10. Publications Forrester Report Identifies 'Leaders' In Channel Attribution Space 05/10. A new report from Forrester Research identifies WPP’s GroupM as one of the top five providers of cross-channel attribution tools and platforms in the industry.
It was the only media agency entity to make the list. The report comes as marketers increasingly are looking for more precise attribution tools to increase the effectiveness of the advertising and marketing dollars they spend. In addition to GroupM, Visual IQ, ClearSaleing, Adobe and Convertro were selected by Forrester as industry leaders in the cross-channel attribution field The report, entitled “The Forrester Wave: Cross-Channel Attribution Providers Q2 2012,” examined consumer interaction points across both online and offline channels.
It was based on initial conversations with 60 firms that were invited to provide details of their offerings. Publications Passionate Leaders Build Passionate Brands 05/14. Steve Jobs has rightfully received attention since his passing and the release of his biography.
He is often cited as a visionary innovator, but what often takes a backseat is his branding ability. How did he create a brand with such a passionate following? The 8 Things You Do Wrong On LinkedIn. Facebook Advertising: 5 Things You Don't Know (& Should) As my company has been managing pay-per-click advertising since the dawn of the medium, I've been thrilled to turn its attention to the Facebook advertising platform's amazing targeting abilities.
We stumbled a lot at first, however, and went through millions of dollars of testing before we learned to walk (and finally run). Here are the five biggest lessons we have learned about using Facebook ads. Books That Make You Money. Intelligence is Overrated: What You Really Need To Succeed. [Infographic] The Social Media ROI Solar System « BzzAgent Blog – Social Marketing Insights. Study: Mobile+TV Ads Work Way Better Than TV Ads Alone. Publications Gen Y Dissected: Six Types Of Millennials 04/16.
Mountains of research can attest to what experts say Gen Y has in common, from passion for the environment to tech love.
But new research from the Boston Consulting Group breaks this massive block of humanity, some 79 million strong in the U.S., into six distinct groups. Publications Multitasking 'TV-Plus-Mobile' Video Test Campaign Shows Big Brand And Intent Lifts 04/16. With up to 40% of smartphone and tablet owners using their devices regularly while watching TV, most marketers know intuitively that targeting video ads across the multitasking experience has tremendous promise.
Now we have some preliminary metrics to prove it. In a joint test among Nielsen, Universal Pictures, ad agency Ignited and mobile video platform AdColony, 15-second video spots for the film Contraband were experienced by multitaskers across TV and mobile platforms in a lab setting simulating normal cluttered media exposure. The campaign delivered a considerable additive boost to all brand metrics. The “Content” Question: Where Branding, Marketing and Publishing Blur. Written on Apr 2, 2012 Author Andrew Boer | ADOTAS - This past Thursday, March 29, was the day of the Post Advertising Summit, an event hosted by the professional and buttoned-up content marketing agency Story Worldwide.
Publications Celebs Try On Depend Underwear For A Cause 04/02. Getting people to try -- let alone admit they need -- a product to help with their incontinence is an uphill battle.
On Friday, Kimberly Clark’s Depend brand launched an extensive marketing effort to get people to try their new “Real Fit” (for men) and "Silhouette" (for women) products, even if they don’t need them. On Monday, Depend sets out on the “Great American Try On,” to showcase that the new products are so similar to “regular” underwear that celebrities and athletes can wear them without being embarrassed or having to manage their days any differently. The campaign is intended to show the product “is not a diaper, it’s underwear, Mark Cammarota, Depend brand director at Kimberly-Clark, tells Marketing Daily. Publications Want A Rush? Read This Story About Digitaria Games For A Quick Dopamine Fix 04/02. The 6 Habits of Strategic Thinkers. In the beginning, there was just you and your partners.
You did every job. You coded, you met with investors, you emptied the trash and phoned in the midnight pizza. 8 Ways To Measure Return On PR Investments. Charts For Everyone: Cloud-Based iCharts Picks Up $3.1 Million For Consumer Push. This is another one for those who love to mark the consumerization of enterprise technology: iCharts, the cloud-based charting service that once described itself as the “YouTube for interactive charts”, has now picked up $3.1 million in funding to try to do precisely that: make its platform something used by the public at large.
The Series A round comes from a group of private equity investors that include German super-angels Regehr Capital Management Group; Saeed Amidi, founder and CEO of Plug N Play; and Lorenz Graef, founder and former CEO of Globalpark. This brings total investment in the company to $4.5 million to date. The First Step To Building Your Personal Brand. Investors See New Traffic, Hope For New Revenue Ahead Of Zynga’s First Earnings.