Seven Habits of Highly Effective Tweets. Effective tweets have characteristics that are easy to spot.
You’re going to want to take advantage of that and utilize some of the practices that make for popular tweeting if you want to become a reliable tweeter that people can turn to. Here are some Twitter traits that make for effective tweets: 1. Clarity I have one person I follow who might as well be tweeting in a different language. 2. Twitter only allows for 140 characters, and you may think that’s concise enough. 3. You want your tweets to be searchable because that’s how people are going to find you and what you’re tweeting about. 4. With those 140 characters being so valuable, you don’t want to waste space by putting an entire hyperlink into your tweet. 5.
People want to know how you can provide value to them. 6. For some reason, people really like to read lists. 7. When you ask questions, you’ll sometimes feel like you’re just shouting into an empty room. Jay Adams Jay Adams is a graduate student at the S.I. How to Tell a Visual Story (Even You, B2B): A Marketer's Guide. As storytelling becomes more and more part of marketing, another trend is coming into focus: Brands are becoming more visual.
They're using emerging image-driven networks such as Pinterest and Instagram, and they're making compelling visual updates to venerable platforms such as Facebook, Google+, and LinkedIn. Businesses that aren't ready for this visual revolution will get left behind. How can you prepare your brand to benefit from the power of visual content such as photos, slides, infographics, cartoons, and more? What kind of content works best for telling a visual story that packs a punch? And how can inherently boring organizations (we're looking at you, B2B!)
During our recent keynote at the MarketingProfs Digital Marketing World online program on content marketing, we (along with Mikes Hayes of Ben & Jerry's) offered our insights into the power of visual content marketing for brands. New Social Media Platforms Social media platforms are (in part) driving this visual revolution: How To Write A Mind Blowing Headline For Twitter So People Will Read Your Blog.
The latest Twitter statistics show that Twitters growth last year was over 1,300% with the latest numbers revealed by Twitter at their Chirp conference for developers in April showing Total number of users at 105 million (12 months ago that number was 8 million) Twitter received 180 million unique visitors a month to its website.
Twitter is a great way to promote and market your content and the challenge with Twitter for business marketers is that you only have 140 characters to get your message across and your link clicked on. The most important element to make that happen is a great headline to make people click on that link. So in essence Twitter has brought back the art of the headline which has never gone away but Twitter has highlighted its importance. So what are the important elements in creating and writing a “great headline” and why is it so important? Why is a headline important? 1. Example: “The Secret To Getting More Money For Your Property!”
2. The attention paradox. Online, where you can't buy attention as easily as you can with traditional advertising, most commercial media has the imperative of interestingness built in.
The assignment is to make it viral, make it something people will watch or click on or even better, share. This is hard for mass marketers, marketers who are used to making average stuff for average people and promoting heavily in media where they can buy guaranteed attention. And so, we see organizations buying likes and pageviews, pushing for popovers and popunders and all sorts of new ways to interrupt online.
Smart advertisers, though, are realizing that they have to make content that people decide is worth watching. Some have become very good indeed at making media that's so entertaining that we not only want to watch it, but spread it. A squadron of singing ferrets might make your video spread, but that approach isn't going to cause the action you seek. 'Gangnam' Close to Billion Views; China Stops Weiwei Version. The 5 Biggest Ways Students Actually Use Technology.