Marketing to Tweens and Tween demographic
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Most Teens Own Cell Phones, Text Seventy-five percent of 12-17-year-olds now own cell phones, up from 45% in 2004.
Facebook has been steadily climbing towards 100 million monthly active users (MAU) in the United States, and it finally reached the milestone late this past month, according to the self-reported data in its advertising tool. Here’s a closer look at how those numbers break down by age and gender. Be sure to check out the caveats for these numbers at the end of the article — the short of it is that you should take all of these numbers as estimates. Overall, growth appears to have continued at around the same rate as before: Nearly 5 million users joined the site in December, pushing the total from 98.1 million MAU to nearly 103 million MAU. The previous two months saw increases of around 4 million apiece.
I’m in a bit of a statistical mood this week and have been hunting down all sorts of charts to keep my sanity in order, and this chart is an absolute winner. It shows (by percentage) the average age demographics and distribution across all the major social networks. We often get people talking about how facebook & twitter are only for “young people” in their teens & twenties, but ofcourse most of you know that’s just not the case and here is the proof!
How do kid teens stand out in the digital age? What sort of cool websites for teenagers are out there that can help? For one, they are producers and creators. The tools they have at their fingertips can spread a viral message in a matter of seconds.
IDG announces available for purchase our report on the Kids/Tweens (KT) Market in the US. This detailed, 70 page report covers the KT market extensively. A few data points and findings to consider: The US Kids/Tweens market has grown revenues from $319M in 2001 to $2.8B in 2008. KT market share as a % of the total SW market has trended upward, from 16% in ’01 to 34% in ’08, and up even higher to 36% through H1’09. The KT market has grown by an average annual rate of 53% from ’01-’08, versus 30% for the total market during the same time span.