Look Inside Apple's Spaceship Headquarters With 24 All-New Renderings. At this point, there’s a good chance you’ve seen pictures of Apple’s proposed new headquarters — a 2.8-million-square-foot spaceship parked in a verdant man-made forest in the northeast corner of Cupertino.
Since the first dozen or so renderings trickled out in 2011, however, we haven’t gotten a much better sense of what all the new campus will entail or what it will be like to work there. Until now. Apple may be known for its secrecy, but buried in Cupertino’s municipal archive is a wealth of detail on the project — including more than 20 previously unseen renderings of the new campus. In these images, we see for the first time the space port-like entrance to the development’s subterranean parking lot, a cavernous cafeteria that spills into the grassy landscape beyond, and the glass pavilion that will serve as the entrance to Apple’s new underground auditorium — a secure lair where press will gather for future product launches. Click to Open Overlay Gallery The Mothership. Airbnb's Kooky New HQ Is the Envy of Silicon Valley. Airbnb recently moved into its new headquarters in the SoMa neighborhood of San Francisco.
The atrium of the renovated warehouse features a three-story green wall. Image: Emily Hagopian The 72,000-square-foot space was designed for idea generation. This is the atrium overlooking the reception area. Image: Carlos Chavarria Glancing across the atrium is like looking at a real-life replica of Hitchcock's Rear Window. Only the Airbnb version is a series of eight meeting rooms that are modeled after Airbnb listings from around the world. Timothy Goodman created a 60-foot installation that covers a wall of the cafeteria. Airbnb recently moved into its new headquarters in the SoMa neighborhood of San Francisco. There are certain perks to working at a startup with a non-startup bank account. But as tech companies begin moving from the South Bay to San Francisco proper, gimmicky design and excessive offerings have been replaced with a more modest, tasteful even, office design.
How Google Sold Its Engineers on Management. Artwork: Chad Hagen, Graphic Composition No. 1,2009, digital Since the early days of Google, people throughout the company have questioned the value of managers.
That skepticism stems from a highly technocratic culture. As one software engineer, Eric Flatt, puts it, “We are a company built by engineers for engineers.” And most engineers, not just those at Google, want to spend their time designing and debugging, not communicating with bosses or supervising other workers’ progress. In their hearts they’ve long believed that management is more destructive than beneficial, a distraction from “real work” and tangible, goal-directed tasks.
A few years into the company’s life, founders Larry Page and Sergey Brin actually wondered whether Google needed any managers at all. Google now has some layers but not as many as you might expect in an organization with more than 37,000 employees: just 5,000 managers, 1,000 directors, and 100 vice presidents. Analyzing the Soft Stuff. La voix des employés reste une valeur importante dans la gestion de l'e-réputation.
Les employés en tant que créateurs actifs de contenus sur les réseaux sociaux impactent la e-réputation de l'entreprise.
Le concept de marque est devenu plus difficile à imposer avec l'apparition des moyens de communication connectés. Plutôt qu'une seule image structurée et déclinée sous différents supports, la capacité qu'ont maintenant les individus, à travers Internet, d'échanger leurs expériences a fait évoluer l'approche de la communication. Une récente étude menée par 3 universitaires entre la France et la Finlande a justement cherché à quantifier l'importance des commentaires et avis postés en ligne par les employés d'une entreprise sur la réputation de celle-ci. Le constat en apparaît le même, l'information de première main, que ce soit sur un produit ou sur la qualité de travail au sein d'une entreprise, à une valeur communicationnelle plus importante sur la réputation de ceux-ci.