Strategic Management > Value Chain The Value Chain To better understand the activities through which a firm develops a competitive advantage and creates shareholder value, it is useful to separate the business system into a series of value-generating activities referred to as the value chain . In his 1985 book Competitive Advantage , Michael Porter introduced a generic value chain model that comprises a sequence of activities found to be common to a wide range of firms.
From Mycoted This A to Z of Creativity and Innovation Techniques, provides an introduction to a range of tools and techniques for both idea generation (Creativity) and converting those ideas into reality (Innovation). Like most tools these techniques all have their good and bad points. I like to think of these creativity and innovation techniques as tools in a toolbox in much the same way as my toolbox at home for DIY. It has a saw, spanner, hammer, knife and all sorts of other things in it, they are all very useful, but you have to pick the right tool (creativity / Innovation technique) for each job.
( To use this page you first need to learn how creative thinking techniques work, so click here if you do not already. ) The green Advanced Brainstorming tour will move steadily through the training material for the following creative techniques. You can press the button with the green door at the bottom of this screen to start the training material on the Random Word technique and work through to the end. If you do not read anything else, the most comprehensive training material is used on the Random Word technique.
The most beautiful thing we can experience is the mysterious. It is the source of all true art and science. (Albert Einstein) Are you attempting to unleash creativity through familiar, comfortable pathways? If so you’re only human – but remember that creativity thrives on novelty .