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A big chunk of the world economy runs on human weakness. Peer pressure, vanity, insecurity, the fact that we just cannot resist the sight of melted cheese -- all of these will make us fork over our cash. And really, we're fine with that. But what you may not know is that there are some other, much weirder scientific principles that factor into what you buy. You might not know about them, but the people selling you things sure as hell do.

5 Ways Stores Use Science to Trick You Into Buying Crap

http://www.cracked.com/article_18805_5-ways-stores-use-science-to-trick-you-into-buying-crap.html
http://brainz.org/brain-hacks/ ...For answer Holmes clapped the hat upon his head. It came right over the forehead and settled upon the bridge of his nose. " It is a question of cubic capacity, " said he; " a man with so large a brain must have something in it. " ... Sherlock Holmes - The Adventure of the Blue Carbuncle. Not everyone is born with a big brain.

Brain Hacks

Much of the brain is still mysterious to modern science, possibly because modern science itself is using brains to analyze it. There are probably secrets the brain simply doesn't want us to know. But by no means should that stop us from tinkering around in there, using somewhat questionable and possibly dangerous techniques to make our brains do what we want. We can't vouch for any of these, either their effectiveness or safety. All we can say is that they sound awesome, since apparently you can make your brain... http://www.cracked.com/article/127_5-ways-to-hack-your-brain-into-awesomeness/

5 Ways To Hack Your Brain Into Awesomeness