YouTube Starts Renewing "Channel" Deals - Peter Kafka - Media. YouTube has helped fund about 160 “channels” as part of a new strategy to make the video site more TV-like.
And just like the TV world, YouTube isn’t going to renew all of last season’s programs. This week, Google’s video site will start offering new contracts to some of the channel programmers/creators it signed up in the last year. But not all of them: YouTube figures it will end up re-investing in up to 40 percent of its original channels by the time the renewal process is done. YouTube will handle renewals in batches, starting with the first set of channels that launched in January of this year. The new deals will largely mirror the ones YouTube set up last year, where the programmers got advances of up to $5 million to produce videos that would live exclusively on the site for more than a year.
Channels that don’t get new deals won’t get kicked off YouTube, and executives say they hope content makers will continue producing stuff for the site. What determines who makes the cut? Media Source Africa: YouTube is opening free studios around the world. YouTube recently opened a brand new state-of-the-art studio in Los Angeles, where they invite people to come and tell their stories on YouTube.
Anyone, well almost anyone, can come in and use all the top-notch facilities in the studio for free to produce content on YouTube. I recently had the chance to visit the place, and it is awesome. In the hallway of the YouTube Space studios stand two vintage Video Arcade games where visitors and employees can play Pac Man or Asteroids. Wonderful to play, but vintage they are. Relics of a past where videogames were custom built expensive machines to be found in arcade halls, only to be replaced by waves of Xboxes and PlayStations a few years later, and giving rise to a whole generation playing Angry Birds on their smartphones.
Perhaps the TV industry will see a similar turn of events, and YouTube could be the catalyst. I had the chance to visit the facilities last week, and it blew my mind. I have two kids, aged 10 and 14. Smosh Next Gen Oprah. YouTube stars to rock MIPTV: Meet them here! 456.000 Jahre Videos oder: Was Youtube mit der Eiszeit zu tun hat. Social Media Während Sie dies hier lesen, werden fünf Stunden neuen Bewegtbildmaterials bei Youtube eingestellt.
LEAD digital präsentiert ähnlich erstaunliche Zahlen zur Entwicklung und zum Nutzungsverhalten der Video-Plattform Nummer eins. Youtube ist aus unserem Leben nicht mehr wegzudenken. Wie selbstverständlich schauen sich täglich Millionen User Videos über das Portal an. Zugunsten der Online-Videos geht mittlerweile der Fernsehkonsum merklich zurück. Die Beliebtheit des Portals lässt sich auch an anderer Stelle ablesen: An der Vielzahl von Videos, die die Nutzer einstellen. An einem einzigen Tag kommen auf diese Weise 103.680 Stunden Filmmaterial zusammen. Ähnlich erstaunliche Werte erhält jeder, der das monatliche Nutzungsverhalten betrachtet: Vier Milliarden Stunden - das ist die Gesamtsumme aller Videos, die jeden Monat auf Youtube abgespielt werden. Publications YouTube Fueling Product Placement Video Programs 06/18. Google's $100 million investment in original video programming in niche markets on YouTube will unearth some interesting models this year.
Brands will move toward product placement in online content that serve up in video programming on desktop, tablets and smartphones, replacing TV commercials, according to Suzie Reider, head of industry development at YouTube. "Companies like American Express can't keep running television commercials," Reider said, pointing to Nike's 30% annual decline in TV ad investments. "The consumers they're trying to reach are online, streaming content off Hulu and Nextflix, and downloading the last season episodes from Amazon.com.
" Investments in commercials continue to dwindle, fueling a new industry for marketing content based on niche product programming. Alphabird plans to prove it. On June 20, Alphabird CEO Chase Norlin will announce a deal with Paul DiMeo. Weekly YouTube Channel Rankings For May 17-23. It didn’t take long for YouTube‘s original content channels to come of age.
Google started funding them in late 2011 — and just this month execs presented YouTube’s channels to advertisers as an alternative to conventional television in the 2012-13 upfront market. Now that they’re starting to become a force in media and entertainment, we decided it’s time to help you keep track of them. And we begin today. Each week, Deadline will rank channels by their weekly views. The data will come from VidStatsX; for this week we used its numbers for the top 50 with information for the rest compiled by our parent company, PMC. Video Index Report Q4 2011 - Online Video Statistics & Trends. © Ooyala, Inc. • Privacy Policy • Terms of Service • All Rights Reserved Unlocking the true revenue potential of digital TV.
