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Micro-Influence. Three reasons why brands should use micro-influencers. CONTRARY to popular belief, bigger isn’t always better – especially when it comes to influencers being paid to produce content for brands.

Three reasons why brands should use micro-influencers

Many brands have often resorted to splurging on huge influencers – with followers of more than a 100,000. But is that really the best way to reach out to consumers? Instead of using famous influencers, studies have shown that it is perhaps more effective for brands to use micro-influencers instead. Latest news on social media and tips on using Facebook, Twitter, Foursquare, LinkedIn, Pinterest, Instagram… Influencer marketing is becoming one of the hottest trends of the past year, and everyone is clamouring to gain a better understanding of it and how to use it.

Latest news on social media and tips on using Facebook, Twitter, Foursquare, LinkedIn, Pinterest, Instagram…

On the other hand, many find that micro-influencer marketing – which is increasingly showing its powers – works best for them. Yet, this new field is largely undefined – and there doesn’t seem to be a clear consensus as to how much it costs. New York-based influencer platform Bloglovin published a report analysing the cost of micro-influencer marketing to help marketers in their efforts. After surveying 2,500 influencers, it’s clear that Instagram is the most popular in terms of how effective it is in engaging audiences. 60 percent of respondents prefer Instagram, 18 percent prefer Facebook, and only 1 percent prefer Snapchat – despite huge interest in the platform.

However, most say that Snapchat is on their radar as their potential favourite platform. T R I B E. Influencer Marketing Platform for Media & Publications. Upfluence - Influencer Marketing Technology. Traackr - The Influencer Marketing Platform. Instagram influencer campaigns. Panache Media - Global Influencer Marketing Leader. IndaHash - we connect digital influencers with brands! Influencer Marketing Automation.

Influencer Marketing Automation - Pricing. Influential. One2One Network – Social Media Influencers Recognized and Amplified. Find And Engage The Right Influencers. Harness the Power of Your Most Influential Customers on Social.