Online Database of Social Media Policies. Intégrer les réseaux sociaux dans sa strategie de communication. One Infinite Facebook Loop. I've started to notice a trend on brands' Facebook pages.
Rather than landing on the Wall as the start page, you land on a special page with a branded image that includes links back to the brands' Web site.s This image map usually provides links back to the home page and a few other special pages. It's doesn't provide much more but is certainly more graphical than the normal Facebook stream. 5 Differences Between Social Media and Social Networking. Spreadsheet Aerobics: Actionable Measurement for Social Media. Photo by Metro Library and Archive I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments.
Part of the process includes regular check-in calls to reflect on what we're learning. Definitive Guide to Social Media Strategy Before Tactics. It’s a debate that’s more common than you might think.
Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others and seeing what happens is akin to the proverbial “throw spaghetti against wall to see if it sticks” school of marketing.
There’s a time and place for tactics, for strategy and for experimentation.