Online Database of Social Media Policies. Intégrer les réseaux sociaux dans sa strategie de communication | LE MARKETING SUR LE WEB. Découvrez une présentation d’une agence de communication spécialisée en identité numérique, une vidéo d’un expert reconnu du web, Loïc LeMeur et un ebook réalisé par une agence conseil en communication. Powerpoint – Integrer les reseaux sociaux dans sa strategie de communication Par Happy-id, une agence de communication spécialisée en identité numérique Quelques phrases chocs au sujet des réseaux sociaux : - La notion de réseau social est aussi vieille que l’histoire du monde, elle définit une communauté d’individus qui communiquent, peu importe la manière. - L’entreprise doit se mettre à l’heure des Réseaux Sociaux : véritables opportunités de business en démultipliant les contacts, même si cela ne dispense en rien de rencontrer physiquement les interlocuteurs, bien au contraire. - Contrairement à un blog dont la finalité première est la publication de contenu, le réseau social permet d’abord une mise en relation avec autrui à travers des liens communs.
Recommandations pour les entreprises : One Infinite Facebook Loop. I've started to notice a trend on brands' Facebook pages. Rather than landing on the Wall as the start page, you land on a special page with a branded image that includes links back to the brands' Web site.s This image map usually provides links back to the home page and a few other special pages. It's doesn't provide much more but is certainly more graphical than the normal Facebook stream. Of course, if you visit those brands' home page, you'll see a link asking you to "like" them on Facebook as the brands try to build their social media following.
When you click on that link, you land on that graphical Facebook page with a link back to the page you just came from. I can imagine some unsuspecting (or merely bored) person clicking back and forth in this infinite loop, only to emerge when their broadband connection goes down. What we're witnessing here are brands jumping into social media, and especially Facebook, without a clear strategy. 5 Differences Between Social Media and Social Networking :: MINDSPROUT | Marketing.
Spreadsheet Aerobics: Actionable Measurement for Social Media. Photo by Metro Library and Archive I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. Part of the process includes regular check-in calls to reflect on what we're learning. I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet!
Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. Here's my description: This is a focus group and sand box to learn more about how nonprofits can use social media effectively, especially Facebook. That statement guides how I engage and what content I share. The data collection tools for Facebook are still evolving. Definitive Guide to Social Media Strategy Before Tactics. It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog.
The exercise of setting up and populating a profile, friending others and seeing what happens is akin to the proverbial “throw spaghetti against wall to see if it sticks” school of marketing. There’s a time and place for tactics, for strategy and for experimentation. I think it’s perfectly reasonable for a company to test certain channels without a broad corporate wide commitment to being more social. However, that effort should be guided by smart analysis of audience, tools and with the aid of goals and measurement methodology. There’s plenty of room for discussion on this topic so I reached out to over 40 friends, collegues and others in my social network to get their opinion.
Say you want to build a house.