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Online Database of Social Media Policies. Intégrer les réseaux sociaux dans sa strategie de communication. Découvrez une présentation d’une agence de communication spécialisée en identité numérique, une vidéo d’un expert reconnu du web, Loïc LeMeur et un ebook réalisé par une agence conseil en communication.

Intégrer les réseaux sociaux dans sa strategie de communication

Powerpoint – Integrer les reseaux sociaux dans sa strategie de communication Par Happy-id, une agence de communication spécialisée en identité numérique Quelques phrases chocs au sujet des réseaux sociaux : - La notion de réseau social est aussi vieille que l’histoire du monde, elle définit une communauté d’individus qui communiquent, peu importe la manière. - L’entreprise doit se mettre à l’heure des Réseaux Sociaux : véritables opportunités de business en démultipliant les contacts, même si cela ne dispense en rien de rencontrer physiquement les interlocuteurs, bien au contraire. - Contrairement à un blog dont la finalité première est la publication de contenu, le réseau social permet d’abord une mise en relation avec autrui à travers des liens communs.

Recommandations pour les entreprises : One Infinite Facebook Loop. I've started to notice a trend on brands' Facebook pages.

One Infinite Facebook Loop

Rather than landing on the Wall as the start page, you land on a special page with a branded image that includes links back to the brands' Web site.s This image map usually provides links back to the home page and a few other special pages. It's doesn't provide much more but is certainly more graphical than the normal Facebook stream. Of course, if you visit those brands' home page, you'll see a link asking you to "like" them on Facebook as the brands try to build their social media following. When you click on that link, you land on that graphical Facebook page with a link back to the page you just came from.

I can imagine some unsuspecting (or merely bored) person clicking back and forth in this infinite loop, only to emerge when their broadband connection goes down. What we're witnessing here are brands jumping into social media, and especially Facebook, without a clear strategy. 5 Differences Between Social Media and Social Networking. Spreadsheet Aerobics: Actionable Measurement for Social Media. Photo by Metro Library and Archive I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments.

Spreadsheet Aerobics: Actionable Measurement for Social Media

Part of the process includes regular check-in calls to reflect on what we're learning. I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , I thought I'd share how I look at my Facebook page data.

Definitive Guide to Social Media Strategy Before Tactics. It’s a debate that’s more common than you might think.

Definitive Guide to Social Media Strategy Before Tactics

Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others and seeing what happens is akin to the proverbial “throw spaghetti against wall to see if it sticks” school of marketing. There’s a time and place for tactics, for strategy and for experimentation. I think it’s perfectly reasonable for a company to test certain channels without a broad corporate wide commitment to being more social.

There’s plenty of room for discussion on this topic so I reached out to over 40 friends, collegues and others in my social network to get their opinion. Does social strategy need to come before tactics? Say you want to build a house. Same thing in social media. This isn’t chicken-or-egg. Why strategy before tactics?