The Office of Craig Oldham. Headphones - Paul Clements - Motion Design/Direction. Build— +44(0)208 521 1040. Design Blog & Portfolio. Art direction, graphic design, typography and illustration. Freelance. Paris, France. Rareview - User-centered design agency. 24 Lever Street - The Neighbourhood.
After a lengthy journey to find our (not so) new home in 2010 we discovered 24 Lever Street, a century old ex-factory building in the Northern Quarter that had sat empty for several years due to fire damage.
As one of the first tenants in the newly refurbished building (more on our role in that story here), we were keen to help market its potential to a new breed of creative companies. In collaboration with Various Artists and Digital Blah Blah we created a new identity for 24, along with a website and promotional print material. The identity was designed to be flexible, using different combinations of illustrated 2s and 4s to juxtapose the historic (Grade 2 listed building) and the ultra modern (highest broadband connectivity available in the area).