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Twitter Goes Google With Launch of Self-Serve Small Business Ads - Forbes
It took awhile, but Twitter today formally launched its self-service ad platform for small businesses. It’s the service’s answer to Google ‘s AdWords, the automated ad system that catapulted the search engine into the most powerful company in online advertising. Here’s the video promo :
Your favorite Twitter client's search results are about to get easier to read - Twitter
Ever since Twitter switched over to using the official ‘t.co’ short linking it has become impossible to tell where a link is sending you before you tap it. This has always been true of other shortening services, of course, so we shouldn’t pick on t.co too much. The difference is that Twitter has given us a glimpse of how cool the t.co ‘wrapper’ can be on Twitter.com and in its official apps. In any of those apps, the shortened t.co links are displayed as a plain-text preview that gives you the full URL, followed by an elipsis. This makes it easy to see where you’re going when you click on the link, before you click on it.
Twitter Rolls Out Photo Sharing to All Users
Twitter’s photo-sharing and uploading service is now available to all users, Twitter has confirmed. The feature, which made its debut in early June , allows users to add images to their tweets. Users will now find a camera icon on the bottom of the “What’s Happening?” box on Twitter.com.
Social Media Marketing Magazine: Issue 3: SMM Research
To help communications professionals amplify their messages, Twitter has created a new hybrid model of paid and earned media it calls Promoted Products. Promoted Products is Twitter's foray into advertising and includes three main products: Promoted Tweets , Promoted Trends , and Promoted Accounts . Since the company began rolling out its new ad platform in April 2010, Twitter has expanded Promoted Products from six to 40 advertisers. Compared to the less than one percent of people who click on a typical display ad, Twitter recently reported that on average, five percent of people who see Promoted Tweets are clicking on, replying to, or forwarding the ads.
