WPP sur Twitter : "WPP #marketing foresight consultancy @gaintheory launches globally #media #data... Marketing foresight consultancy Gain Theory launches globally. Econsultancy sur Twitter : "The Offline / Online #Marketing Landscape: The Offline / Online Marketing Landscape. If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in.
With that in mind, I have created yet another visualisation, this time dedicated to multichannel marketing. There are so many different ways of reaching customers these days, and I wanted to provide a really straightforward overview of some of the most important routes to market. So without further ado, here’s the chart. Click on the image to see a bigger version... Oracle launches the Oracle Marketing Cloud. Yesterday Oracle formally announced the launch of the Oracle Marketing Cloud.
If you’ve been watching the industry, you may be wondering “didn’t they already have a marketing cloud?” They’ve had all of the pieces, yes. Before yesterday there was an Oracle Social Cloud comprised of the solutions formerly known as Vitrue, Collective Intellect, and Involver. And the company had other marketing solutions including Eloqua, Responsys, Compendium, and BlueKai. As of yesterday, those pieces are now formally brought together as a single solution: Oracle’s POV on its marketing cloud positioning (Source: Oracle) This launch matters in the context of Oracle’s overall go-to-market and here’s what matters: 1) Potential for revenue growth. Oracle is a $40 billion company. 2) Integration will make or break the Cloud. 3) There’s something missing.
Procter & Gamble Spends 35% Of Marketing Dollars On Digital. Visible merges with Cymfony; WPP ups stake. 10 April 2012 | By Brian Tarran US— WPP-backed social media monitoring firm Visible Technologies has acquired and merged with rival Cymfony, which was previously owned by another part of the WPP empire.
Cymfony was sold by Kantar Media, having been brought into the WPP fold with the acquisition of its owner TNS in 2008. WPP previously owned 24% of Visible. Now, through the Cymfony deal, it owns 49% of the merged company. Visible’s management and venture capital backers retain voting control. Cymfony president Richard Pasewark (pictured) becomes CEO of Visible, with the company doubling in size as a result of the merger. Forrester analyst Zach Hoder-Shall said the deal was “a smart move” for both companies, with Visible bringing a stronger tool set then Cymfony, married to Cymfony’s broader international reach. The Relationship Funnel. In many marketing organizations, the steps in the interaction between an organization and its customers have traditionally followed a predictable sequence, starting with “awareness” and culminating in some form of “action” on the part of the customer.
It usually looks something like this: Unaware: The customer does not know of the company and/or its offeringsAwareness: The customer has become aware of the company/offeringConsideration: The customer is considering the company as a potential solution to one of the customer’s current needsIntent: The customer intends to purchase from the companyAction: The customer acts on the intention, and makes a purchase from the company (Note the “action” might not always be a purchase, per se, but may be some other point-in-time interaction with the company, such as attending an event or downloading a whitepaper.) In building these relationships, we create a base from which activities can be launched. 6 Core Benefits of Well-Defined Marketing Personas. Do you know who your typical customers are?
Do you know where they shop? How much money they make in a year? How many kids they have? As a whole, all these things may not seem important to you compared to the product you sell, but they are important characteristics for your customers and how they make their purchasing decisions. Having a well-defined persona can help you build a better marketing plan in the long run and help you target your marketing campaigns and offers to the right groups of prospective consumers. Knowing persona characteristics can be invaluable to your company as you develop your marketing campaigns and products over time. 1.
How to Leverage It: By knowing the problems your customers face, you can cater your content to your audience in a way that they'll find valuable. 2. How to Leverage It: Knowing this information will allow you to better target your content and promote it in the places your prospects are most likely to see it. 3. 4. 5. 6. Twitter Self-Serve Ad Platform Is Coming. Written on Jun 9, 2011 Author Gavin Dunaway | ♻ Retweet ADOTAS – Promoted Tweets, the first Twitter ad product, were only rolled out last May, but it feels like so much more time has passed.
It’s not that Twitter’s revenue potential doesn’t match the service’s impressive functionality; Twitter simply has been carefully plotting how to best monetize its real-time stream of 185 million daily tweets. “Revenue has become ‘the meme’ for Twitter,” commented Matt Graves, director of communications.
Facebook. Howto. Socialgraph. Welcome To MinOnline.com. Being Peter Kim: A framework for measuring social media. Do you think it’s tough to measure social media?
It might be simpler than you think. I’ve blogged before about how game mechanics describe social media participation. Games have scores. Scores track progress, which results in success or failure. Although social media channels seem to be mostly qualitative in nature, user activities can be easily quantified. All Day I Dream About Sneakers /// Digital, Buzz, viral & so.
Social Media Today.