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Visible merges with Cymfony; WPP ups stake | News | Research
In many marketing organizations, the steps in the interaction between an organization and its customers have traditionally followed a predictable sequence, starting with “awareness” and culminating in some form of “action” on the part of the customer. It usually looks something like this: (Note the “action” might not always be a purchase, per se, but may be some other point-in-time interaction with the company, such as attending an event or downloading a whitepaper.)
The Relationship Funnel | The Social Customer Manifesto
6 Core Benefits of Well-Defined Marketing Personas
Twitter Self-Serve Ad Platform Is Coming
ADOTAS – Promoted Tweets, the first Twitter ad product , were only rolled out last May, but it feels like so much more time has passed.blog
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Yes readers will pay for digital content, but they need to be courted and convinced first.Being Peter Kim: A framework for measuring social media
Do you think it's tough to measure social media?« This morning was not a usual morning. Although the coffee still tasted the same; the french toasts were also done the same way.

