A marketer’s guide to behavioral economics. Long before behavioral economics had a name, marketers were using it.
“Three for the price of two” offers and extended-payment layaway plans became widespread because they worked—not because marketers had run scientific studies showing that people prefer a supposedly free incentive to an equivalent price discount or that people often behave irrationally when thinking about future consequences. Yet despite marketing’s inadvertent leadership in using principles of behavioral economics, few companies use them in a systematic way.
In this article, we highlight four practical techniques that should be part of every marketer’s tool kit. 1. Make a product’s cost less painful In almost every purchasing decision, consumers have the option to do nothing: they can always save their money for another day. Retailers know that allowing consumers to delay payment can dramatically increase their willingness to buy. 2. Savvy marketers can harness these principles. SEO & Marketing. HubSpot Academy - Training and Education for HubSpot Customers. The Fish Firm. Impact of Oracle's Acquisition of Eloqua. Martinchan. Geekgrl. Austrian Blogs. 101 Social Media Marketing Resources – 2012 Edition. Research Methods. Reverse Marketing News. Inbound Marketing / Social Media. About Us « PulsePoint Group – Communications Management Consulting.
PulsePoint Group is a management and digital consulting firm that provides insight, strategy development and strategic execution for communications and marketing management challenges, with a special focus on social and digital engagement.
The firm specializes in C-suite and boardroom-level consulting. By combining creativity and deep experience with rigorous research, PulsePoint Group transforms data derived from cutting-edge metrics into actionable recommendations. This approach has made the firm trusted advisors to many of the FORTUNE 100 companies and has provided PulsePoint Group with a truly global practice.
Our practice is organized into four areas, each of which reinforces the other: Our Point of View The explosion of digital media is changing the way organizations, especially large corporations, confront their traditional communications and marketing challenges. The Digital Ecosystem. A Buyer Persona Template for the B2B Marketer « The Effective Marketer. Pricing-packaging. The UK's leading provider of B2C and consumer lead generation, click-through and brand awareness campaign services. Useful Resources - Michael Haschek. Content Marketing World 2012. Microsoft Excel Tips, Tricks and Support. VBA And Macros: Microsoft Excel 2010 Using Microsoft Excel 2010 VBA scripting features, Excel users can save dozens - or even hundreds - of hours per year.
The social economy: Unlocking value and productivity through social technologies. In a few short years, social technologies have given social interactions the speed and scale of the Internet.
Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit.
In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Exhibit Enlarge. Baseone.co. Affordable Online Marketing. Search Engine Marketing Firm. Recognized Leader in Email and Cross-Channel Marketing.
Corporate Social Media Best Practice for Business & Marketing. Marketing, Innovation, Web2.0. Karriere & internationale Einsätze 12 Jahre Management Erfahrung, davon 10 Jahre in Führungspositionen internationaler Teams bei Swarovski.
Mitbegründer von VOdA Berlin – die erste Crowdsourcing Agentur Deutschlands. Als erster Österreicher wurde er in den Business Club innovativ.in für Innovatoren & Querdenker aufgenommen. 2 Jahre war er Managing Director von marketing deluxe – einer führenden Marketing Agentur für Tourismus & Hotelerie. Vortragender und Leiter von Workshops und Seminaren weltweit. International & Interkulturell Auslandseinsätze, Vorträge, Workshops u.a. in China, Hong Kong, Indien, Thailand, Taiwan, Japan, Korea, Indonesien, Malaysia, Singapur, USA, Brasilien, Türkei, Russland und den meisten EU Staaten von Großbritannien bis Italien.
An introduction to personas and how to create them » Step Two Designs, Tina Calabria. Written by Tina Calabria, published March 2nd, 2004 Categorised under: articles, intranets, usability & information architecture, websites Before embarking on any intranet or website design project, it is important to understand the needs of your users.
It is then possible to identify the features and functionality that will make the intranet or website a success, and how the design can support users with different goals and levels of skill. There are many ways to identify the needs of users, such as usability testing, interviewing users, discussions with business stakeholders, and conducting surveys. WhitePaperSource - The source for writing and marketing white papers. Marketing Agency Blueprint. How To Use White Papers In Your Content Marketing Strategy. This is a guest post by Mitt Ray from Social Marketing Writing.
Social media and blogs are usually the basic requirements of every content marketing strategy. Having a good blog with a lot of good content and being able to share them on social media platforms with lots of followers and fans can be a really good start. But the marketing material you should never forget to use in your content marketing strategy; is a white paper.
InboundOut Small Business Markeing Platform. Inbound Marketing. Outbound Sales. Seo. 5 ways to make it in a social media world. The world is full of people trying to tweet, like and link their way to prosperity.
Years from now, we'll all look back at how much time everyone wasted trying to get ahead with social media and think, that was a real "fools rush in" moment. In case you don't get the reference, it means this: nobody ever got anywhere by doing what everyone else is doing. Nobody. And that includes you. Not to burst your bubble, but look at it this way. Facebook Launches New Metric: "People Talking About". Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: "People Talking About.
" That statistic, which users will see on Pages below the total number of "Likes," will be one of four tracked by Pages Insights. F_MichelleM_Resume.jpg (Immagine JPEG, 1280x1656 pixel) Find new customers with a viral landing page in less than 60 seconds! What is Unbounce? Designed with Conversion in Mind Unbounce empowers marketers to act independently from technical teams, improving their efficiency and their ability to generate sales.
Produce high-converting landing pages without dealing with I.T. bottlenecks. See how Unbounce can enhance your campaigns and maximize your marketing spend. Official Website. Tag Management Made Easy Want to focus on marketing instead of marketing technology? Google Tag Manager is the web's most popular enterprise-grade tag management solution for marketers and IT teams. It lets you add or update your website tags and mobile applications, easily and for free, whenever you want. Learn more. Social Media Marketing Kit. Marketing Automation Software, Lead Management - Net-Results. Google Fires Back at Twitter: You Took Yourself Out of Search. What is the best example of a business using google + well?
What am I doing here? Is it worth it? - HubSpot Forums. The 5 Minute Guide To Cheap Startup Advertising. The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties.
Learn how to do Inbound Marketing using HubSpot. Inbound Marketing Hub.