A marketer’s guide to behavioral economics. Long before behavioral economics had a name, marketers were using it.
“Three for the price of two” offers and extended-payment layaway plans became widespread because they worked—not because marketers had run scientific studies showing that people prefer a supposedly free incentive to an equivalent price discount or that people often behave irrationally when thinking about future consequences. Yet despite marketing’s inadvertent leadership in using principles of behavioral economics, few companies use them in a systematic way.
In this article, we highlight four practical techniques that should be part of every marketer’s tool kit. SEO & Marketing. HubSpot Academy - Training and Education for HubSpot Customers. The Fish Firm. Impact of Oracle's Acquisition of Eloqua. Martinchan. Geekgrl. Austrian Blogs. 101 Social Media Marketing Resources – 2012 Edition. Here’s a monster list of social media marketing resources to help expand your knowledge of this ever-changing ecosystem.
These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills. To make it easier to use, this list is broken into sections. There are broad-based social media resources covering social media as a whole as well as more specialized offerings focused on a specific platform or topic. Research Methods. Reverse Marketing News. Inbound Marketing / Social Media. About Us « PulsePoint Group – Communications Management Consulting. PulsePoint Group is a management and digital consulting firm that provides insight, strategy development and strategic execution for communications and marketing management challenges, with a special focus on social and digital engagement.
The firm specializes in C-suite and boardroom-level consulting. By combining creativity and deep experience with rigorous research, PulsePoint Group transforms data derived from cutting-edge metrics into actionable recommendations. This approach has made the firm trusted advisors to many of the FORTUNE 100 companies and has provided PulsePoint Group with a truly global practice. Our practice is organized into four areas, each of which reinforces the other: A Buyer Persona Template for the B2B Marketer « The Effective Marketer. Pricing-packaging. BrandMaker is a 100% web-browser based application.
BrandMaker is available in both SaaS/hosted and installable solutions, and works equally well for Fortune 50 and Fortune 5000 organizations. Entry level SaaS solutions are available for small groups and first time MRM customers. Start off with SaaS Standard, upgrade to SaaS Advanced. The UK's leading provider of B2C and consumer lead generation, click-through and brand awareness campaign services. Useful Resources - Michael Haschek. Michael Haschek - Beyond The Horizon Share on facebookShare on twitterShare on emailShare on print More Sharing Services Useful Resources I collected all these resources and I hope they are useful for you (more to come):
Content Marketing World 2012. Microsoft Excel Tips, Tricks and Support. VBA And Macros: Microsoft Excel 2010 Using Microsoft Excel 2010 VBA scripting features, Excel users can save dozens - or even hundreds - of hours per year.
But most Excel users have never written a VBA script: many haven't even used Excel's built-in Macro Recorder. The social economy: Unlocking value and productivity through social technologies. In a few short years, social technologies have given social interactions the speed and scale of the Internet.
Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Baseone.co. Affordable Online Marketing.
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It is then possible to identify the features and functionality that will make the intranet or website a success, and how the design can support users with different goals and levels of skill. There are many ways to identify the needs of users, such as usability testing, interviewing users, discussions with business stakeholders, and conducting surveys. However one technique that has grown in popularity and acceptance is the use of personas: the development of archetypal users to direct the vision and design of a web solution. WhitePaperSource - The source for writing and marketing white papers. Marketing Agency Blueprint. How To Use White Papers In Your Content Marketing Strategy. This is a guest post by Mitt Ray from Social Marketing Writing.
Social media and blogs are usually the basic requirements of every content marketing strategy. Having a good blog with a lot of good content and being able to share them on social media platforms with lots of followers and fans can be a really good start. But the marketing material you should never forget to use in your content marketing strategy; is a white paper.
White papers differ from blogs and other form of content as they have a tiny bit of direct marketing messages in them. InboundOut Small Business Markeing Platform. Inbound Marketing. Outbound Sales. Seo. 5 ways to make it in a social media world. The world is full of people trying to tweet, like and link their way to prosperity. Years from now, we'll all look back at how much time everyone wasted trying to get ahead with social media and think, that was a real "fools rush in" moment. In case you don't get the reference, it means this: nobody ever got anywhere by doing what everyone else is doing. Nobody. And that includes you. Facebook Launches New Metric: "People Talking About". Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: "People Talking About.
" That statistic, which users will see on Pages below the total number of "Likes," will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy. People Talking About (that might not be the final name for the metric; at press time, Facebook wasn't sure) will measure user-initiated activity related to a Page, including posting to a Page's Wall, "liking," commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, "liking" or sharing a deal or checking in at your Place. The other metrics, which are designed for administrators of brand and media Pages, include "Likes," "Friends of Fans" and "Weekly Total Reach.
" F_MichelleM_Resume.jpg (Immagine JPEG, 1280x1656 pixel) Find new customers with a viral landing page in less than 60 seconds! What is Unbounce? Designed with Conversion in Mind Unbounce empowers marketers to act independently from technical teams, improving their efficiency and their ability to generate sales.
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What am I doing here? Is it worth it? - HubSpot Forums. The 5 Minute Guide To Cheap Startup Advertising. The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties.