Roi. Being Peter Kim: A List of Social Media Marketing Examples. The Long Tail Debate: A Response to Chris Anderson - Conversatio. By Anita Elberse | 8:43 AM July 2, 2008 I am pleased to see that my recent article in the Harvard Business Review, “Should You Invest in the Long Tail? “, has stirred up a debate among long-tail enthusiasts and critics alike. In his response, “Debating the Long Tail,” Chris Anderson certainly makes a valid point about the need to look at the long-tail phenomenon both in a relative and an absolute sense. Astute readers will have noticed that this is exactly the position I advocate in my discussion of the customer transactions data for Rhapsody, when I state: The top 10% of titles accounted for 78% of all plays, and the top 1% of titles for 32% of all plays.
Based on the Rhapsody and Quickflix data, Anderson again makes the argument that online markets exhibit a long tail. I illustrate the second point using the Quickflix and Rhapsody data, and the first using the Nielsen VideoScan and SoundScan data. Arbitrary notions of the “head” and “tail” lead to other puzzling conclusions. Master List (A Wiki of Social Media Marketing Examples)
Social Media Case Studies SUPERLIST- 17 Extensive Lists of Organ. Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5. Journal of Direct, Data and Digital Marketing Practice - Table o.
The Four Tenets of the Community Manager. SummaryThe budding Community Manager industry holds 4 tenets; these values resonate as a common thread within the role. The include community advocation, brand ambassadorship, online communication skills, and product requirements gathering and improvements. Methodology Recently, I’ve been doing some research on the Community Manager role, which is appearing at most brands that take online communities and communication seriously. This was a role I had this role at Hitachi Data Systems, and many of my friends and peers have this role around the industry, and I’ve written about it extensively. 16 real job descriptions I put out requests on Twitter, blog and email to get submissions, as well as scoured the public job listings and I’ve reviewed 16 job descriptions from companies ranging from LinkedIn, Buzz about wireless (Sprint), Vancity, Communispace, Imagination Corp, Microsoft, Flock VMware, GamesforChange, Disney, ACDsee, Dogster, SimplyHired, Yahoo, and many others.
15 golden rules for Web 2.0 « Marketing & Innovation. Digg introduction This document was originally designed to address the questions which were sent to me by large customers wanting to launch web 2.0 initiatives. Very often these clients wanted to jump on the bandwagon, but they didn’t know how to do it. They required help and guidance, even to understand the very meaning of Web 2.0.
Evaluating what should be done as part of such Web 2.0 initiatives with large organisations implies that we rethink the definition of Web 2.0 (see O’reilly’s 2.0 meme map to start with). An exec summary of this definition is provided hereafter. In this document we will describe the main principles and the main reasons why you should or should not opt for a Web 2.0 initiative. Indeed, it requires a lot of forward thinking about what one is trying to achieve and how it fits in the overall strategy.
How can you tell a website is 2.0-ready? There are several characteristics of Web 2.0, which we have described hereafter: how to build a (really) collaborative website?