10 useful tips and examples to boost your email signups. Successful email marketing relies on a large customer database, so attracting new signups should be a high priority for most businesses. Research shows that around half (49%) of consumers are signed up to receive emails from between one and 10 brands, while 8% don’t receive any at all, so one of the main challenges for email marketers is getting into the inbox in the first place. There are several tactics that brands can use to encourage consumers to signup to email newsletters, including explicitly highlighting the value of the emails through testimonials or a clear statement of subscription benefits, and using a clear signup process. We’ve previously looked at best practices for improving email deliverability, as well as highlighting seven tips for managing email marketing campaigns. And here are 10 tips and examples of how to improve your email signups...
What’s in it for them? If you’re a retailer, it could be ‘Stay up to date with our latest sales and offers’. Offer them free content. How to effectively segment your data. It's a well-known fact that relevance is one of the points to focus on when sending promotional email messages to your customers. Data is relevance! The data you gather from your customers and store into your central database provides you with tools to create relevant and timely messages.
By segmenting your marketing database into relevant target groups, you are on your way to get the most out of your customer data. Your customers want to be approached in a personal way. Recent research has shown that one out of four customers removes an email, simply because the message didn’t seem relevant enough to them personally. Segmentation is key But how do you use segmentation to compose relevant messages? Conduct an analysis of the data already stored in your database;Determine which target group you want to approach with a specific message based on your marketing strategy. You apply segmentation because you want to create email campaigns with relevant content for each of your recipients. 41% of email is now opened on mobile devices. The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year. The findings, which come from a report by Knotice, show that smartphones now make up 29% of the total while tablets account for 12%.
This increased from 26% and 11% respectively in the first half of 2012. And despite the increasing dominance of Google’s Android operating system, iOS devices account for the vast majority of mobile email opens. Of the 29% of email viewed on smartphones, iPhones account for 22% compared to 6% on Android, while iPads account for a massive 11.4% of the 12.1% opened on tablets. There is no longer a debate over whether brands need to begin the process of optimising email for mobile, though the speed with which it needs to be implemented will vary from business to business.
A recent survey from Nielsen found that 68% of UK smartphone owners used their device to check email in the previous 30 days. Email Marketing: What email segmentation strategies do some of the bigger Internet retailers use? Which of them have the most simple or sophisticated email marketing practices. Approval ratings of email marketing remain at all-time high, DMA suggests. What do people really do when they get a marketing email? Email marketing enjoys a solid reputation as a direct response channel.
Which is one reason email marketing metrics tend to focus on just that: the direct response questions: “Did they open? Did they click?” We congratulate ourselves when we go “beyond the click” and measure conversions, revenues and profits. And we’re understandably excited about new metrics like read and print rates. All these numbers have important roles to play. But their availability seduces us into forgetting they do not capture all the important responses to email. The UK DMA, fast.MAP and Alchemy Worx just released the 2012 Email Tracking Study, which looks at the self-reported inbox and social habits of just over 1,000 UK consumers.
New update: Infographic released: “In this post I share some survey data and explore the implications of email marketing “beyond the open”…showing how consumers really respond to emails from a brand. The branding impact of marketing emails? Source: DMA UK 1. Delayed action Indirect action. Infographic-brand-email.png (PNG Image, 1240×7883 pixels) Email Marketing Essentials: The Keys to Email Marketing that Works. Email Marketing Best Practice | Target Internet. Here is everything I know about email marketing (well a fair bit of it anyway) in one blog post. If ever a marketing discipline was misunderstood, misused, and yes, abused, email marketing is it. When you send an email you have a unique opportunity to talk to your customers or potential customers on a one-on-one basis- a hugely valuable prospect but also a daunting task, especially if you’re not sending one email but thousands at the click of a button… Figure 1 D’oh!
Here’s what we’re going to cover in this report: Data capture & list managementCopywritingDesigning for emailPersonalisationTracking & measurementTestingEmail marketing FAQ Data capture & list management Key takeaways from this section: Make sure you have permission to emailOnly collect data you’re going to useKeep your data fresh and encourage recipients to unsubscribe Data collection There’s a huge number of places where you can collect email list data besides that data which you‘ve already got from customers and so forth. Or. Optimize Email for Abandoned Carts [Slide Show]
Why Email Marketing Still Matters [Infographic] Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email marketing remains invaluable, even indispensable. For example, nearly 9 in 10 marketers say email is their primary channel for lead generation, according to Forrester Research. Moreover, more than half of email marketers say they use email for (in decreasing order of popularity) lead generation and nurturing, enhancing and building brand, driving sales, and strengthening thought leadership.
(That's according to B2B Marketing's Email Benchmarking Report from February.) Among B2B marketers, only 4% say email is "not very important, the same study found. For additional details on those stats and others, including email's role in marketing automation, see the following infographic from Eloqua's Modern Marketer initiative. Five useful examples of effective email marketing campaigns. To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up five examples of effective email marketing campaigns. It follows a recent post that flagged up six great examples of mobile marketing excellence.
To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but should give an idea of the type of campaigns and projects we are looking for. #TheDigitals are the new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013. Award categories cover both industry and platform specific areas. So without further ado, here are the five effective mobile campaigns... eBags Online retailer eBags managed to increase email clickthrough rates by 20% and conversions by 65% after running tests to find the best time of day to send out its marketing messages.
The results were: ABB Instrumentation British Airways Tesco. Permission email marketing, it’s what we do isn’t it? The question of permission and customers rights regarding marketing material is one that has privacy evangelists and marketers head to head. Many forms of direct marketing can be seen by the recipients as intrusive and disturbing and this has led to a bit of a backlash. In some cases, this has spawned legislation (as in TPS in the UK) and in others, poor publicity via the national media and threats of further control from politicians. But, out of all of the different direct marketing channels, email seems to be the quietest when it comes to public outrage.
This should really be a bit of a surprise, based on the amount of email that the industry is sending out at the moment. If this was direct mail, we’d have turned the rainforests into dust bowels in our pursuit of paper. Imagine the scene on your front doormat, if each marketing email you received over Christmas was a direct mail piece instead! And this of course will depend on what you send them. The future of email marketing and three ways it must evolve. Email has been around for a while now, and it’s done us all proud.
The ubiquitous method of communication is so pervasive as a communication method that not having one is even more unusual than not having a telly (brave souls). It’s difficult to talk about a new communication channel without comparing it to email, and for email to remain relevant it needs to evolve to give consumers what they now expect from digital communication channels. 1. Become geographically and time aware The trouble with email is that it is dumb to all the technology that is available to it. Check out this shot of Sergy Brin on the NYC underground with his snazzy Google glasses (me want); the primary driver of this tech is augmented reality, directions, tips, reviews, Facebook & Foursquare check-ins of your friends.
Even so, people are going to want to be able to check their email and this tech nirvana would be brought to an abrupt end when all your emails whizz past your eyes while you are trying to look hip. 2. Five ways to reinforce your ecommerce activities with email marketing. Website owners hate abandoned shopping carts, inactive customers and decreasing conversion rates, but all too often opportunities are left unexploited to reduce these by delivering personalised, targeted event driven email marketing.
Email marketing also provides opportunities to build relationships, trust and boost customer loyalty which will also positively affect the bottom line. In the following article, I’ll look into five key points that can help you to generate more revenue and take your ecommerce activities to a higher level using email marketing. 1. Increase conversion with segmentation How can you get more conversions by using email marketing? By considering email marketing as more than just sending a weekly newsletter to your entire database.
Web shops generally possess a lot of customer information, and this data can be used easily and wisely by using event driven email as part of your email marketing strategy. So consider using event driven emails such as: 2. 3. 4. 5. Personalization key for email in 2013. Though email has been with us for the lifetime of most digital marketers, I think it has the potential to be an exciting space, if marketers are able to look at it as a new and exciting channel just as they think of social media. Agencies are beginning to merge email and social as they see personalization at the core of the success of both channels. This is one area we'll see grow in 2013 but what else is in store for us when it comes to email?
We reached out to a few people to see what they think about email and how it will impact companies and their customers in the upcoming year. Martha Pierce, Marketing Coordinator at Equinox Brands, keep it short and sweet. I don't want to read a long email detailing the 5 reasons I should 'like' you on Facebook, follow you on Twitter and/or take a survey. Ben Plomion, VP, Marketing & Partnerships, Chango Soon all marketers will realize the benefits of advanced analytics to produce highly personal emails. Julia Rieger, Director of Marketing, LiveIntent.