Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns.
Marketing & Strategy Innovation The Ten Truths of Branded Storytelling The Ten Truths of Branded Storytelling
This week I was reminded of a proverb an IBM marketing exec, Sandy Carter used to have in her email signature: The Importance of Storytelling in Marketing