Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns.
In our million channel world, it is the brands whose customers tell the best stories, that win. Yet how often do we give them "real stories" to tell? How many of the things we communicate make their conversations more interesting? As I just got invited to the Ogilvy Brussels’ Summer Camp on Storytelling (aka. the best BBQ in town), I thought this would be a good excuse to give it a shot. So, … Once upon a time there where Ten Truths of Branded Storytelling … The Ten Truths of Branded Storytelling
This week I was reminded of a proverb an IBM marketing exec, Sandy Carter used to have in her email signature: Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever. The most common problem I see in smaller companies is the inability to describe what they do in simple language (read my post on that here). The Importance of Storytelling in Marketing