Pandora. Pandora Is Number One Radio Station In LA, According To Surprising New Report. What is Los Angeles' number-one-listened-to station? Here's a hint: it's not on the radio. Half a million more Angelenos listen to Pandora than to KIIS-FM, which has held the title of LA's #1 radio station for years, according to a poll released Tuesday by Media Audit. 1,500 adults were asked in a biennial phone poll, in October, what stations they had listened to in the previous week. Pandora topped the poll results, which translated to an estimated 1.9-million listeners, followed by KIIS-FM with 1.4 million listeners. KNX-AM, KROQ-FM and KOST-FM were the third, fourth and fifth-most-listened-to stations, according to the study.
However, Pandora has recently reported poor revenue and earnings, Seeking Alpha points out. Independent trader Robert Weinstein writes that that he doesn’t think the company has long-term staying power as it faces successful competitors such as Spotify online and Sirius XM (SIRI) through satellite. And Weinstein's not the only skeptical investor. Publications Dish Streams Pandora Offerings Via DVR 04/23. Dish Network said it will make the Pandora radio service available via its Hopper whole-home DVR offering. The link will allow Hopper users to search for artists and songs and build “personalized radio stations” streaming through the TV.
Existing Pandora users with a Hopper can log in with their current account or sign up for a new one. An Internet connection is required. Vivek Khemka, vice president of product management at Dish, stated the arrangement is an "example of how we are working to make Hopper” a more prominent “entertainment platform.” The Hopper, which was launched last month, can store up to 2,000 hours of video and allows users to pause live TV in one room and begin watching again in another. Pandora Courts Local Advertisers by Reaching a Narrow Audience. Pandora Courts Local Advertisers by Reaching a Narrow Audience. Most of the clients, however, were not representing big corporate accounts or multimillion-dollar national campaigns, but rather local businesses whose budget might top off at $20,000 a month. Yet they are the focus of one of Pandora’s most important new corporate strategies as it competes with terrestrial broadcasters for a chunk of radio’s $17 billion ad market.
Pandora’s pitch to advertisers is that its technology can cater to consumers with far greater precision than radio — it can pinpoint listeners by age and sex, ZIP code or even musical taste — and that as it grows, Pandora will effectively be the top station in many cities. “A dollar spent on Pandora is better than a dollar spent on terrestrial radio,” said Tim Westergren, the company’s founder and chief strategy officer, nearly shouting at a corner table to be heard above the din of his party. Competing head-to-head with terrestrial radio’s armies of local sales staff members will not be easy. The company’s costs are a concern.