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AT&T Developer Summit 2012: Learn how to build a top Windows Phone app. Media, Marketing and Culture | Studies about japanese media strategies, marketing and culture. 3-Channel Smartphone and Tablet TV Platform Launches. TOKYO – A three-channel smartphone and tablet-dedicated HD TV platform NOTTV, launched on April 1, using some of the bandwidth freed by the digital switchover of terrestrial television broadcasts. Operated by mmbi Inc, a joint venture between Japan’s biggest mobile carrier NTT Docomo, the major TV nets, advertising agencies and electronics companies, the service will cost 420 yen ($5) a month.
As well as the three channels of drama, films, music, variety, news and sports shows, NOTTV will offer downloading of videos, apps, ebooks, games and other data to devices without using the phone network. Utilizing the newly available bandwidth will take some of the strain off Docomo’s cellular network, which along with that of rival au, has suffered from overload due to the increase in data traffic that has accompanied the spread of smartphones. Initially the service will be available on only one Sharp smartphone and one NEC Casio tablet, with plans to increase the number of compatible devices. NOTTV: Japan Gets Smartphone-Only TV Channel (Video) NOTTV – that’s the name of a new mobile TV channel that could one day replace 1Seg, the current TV and broadcasting standard for Japanese cell phones.
Japan’s biggest mobile carrier NTT Docomo, the country’s biggest ad agency Dentsu, and a handful of private-sector broadcasters are planning to launch NOTTV on April 1 this year. What’s interesting is that picture quality will be significantly better than with 1Seg and that NOTTV will be available exclusively for Android smartphones and tablets. The service consists of three different channels showing content such as news, sports events, TV series, etc. – 24 hours a day. mmbi, a joint venture between Docomo and its partners, is planning to charge 420 Yen (US$5.30) per month for NOTTV, while 1Seg is free (owning a 1seg-compatible handset is enough). Users can only access NOTTV programs through devices supporting the new service (see the picture and video embedded below for the first two models). mmbi explains why viewers need smartphones: Dr. Japanese Next-Gen Mobile TV “NOTTV” is Powered by Expway’s Mobile Broadcast Middleware and NTT Data MSE Embedded Development Services.
PARIS & TOKYO--(BUSINESS WIRE)--NTT DATA MSE, a subsidiary of NTT Data and one of the leading system integrators in the world, and Expway, a mobile broadcast solution provider, announced today that their joint solution powers the next-gen Mobile TV service in Japan, launched 1st April 2012. The solution is being integrated in ten’s of Android mobile devices for this year only and it is expected to reach in 50 million devices in the next 5 years. “The more people want to watch video on their mobile devices, the brighter the world looks for mobile broadcast. Let’s not forget that broadcast is by far the most efficient way to deliver large files and video to numerous end-users” Expway’s mobile broadcast middleware manages on the device the catalog of all live TV events (EPG) and on-Demand (ECG) in a compressed and efficient mode. Thanks to the solution, NOTTV subscribers will have a large variety of fresh content with no download or buffering time, wherever they are.
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How To Make Your Smartphone Smarter.