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2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier, according to the Global Mobile Media Forecast from Strategy Analytics. Consumers will increase spending on mobile media from $121.8 billion in 2011 to $138.2 billion in 2012, a 13.4% jump, predicts Strategy Analytics, a research and consulting firm. At the same time, advertisers’ spending on mobile media is expected to almost double, increasing 84.1% from $6.3 billion to $11.6 billion, resulting in the total mobile media market reaching $149.8 billion in revenue in 2012, a 17.0% increase from $128.1 billion in 2011. Mobile media includes wireless carrier data plans, social network microtransactions (such as Facebook coins), apps (in-app transactions and in-app advertising), music, wallpapers, and advertising associated with videos.
TOKYO – A three-channel smartphone and tablet-dedicated HD TV platform NOTTV, launched on April 1, using some of the bandwidth freed by the digital switchover of terrestrial television broadcasts. Operated by mmbi Inc, a joint venture between Japan’s biggest mobile carrier NTT Docomo, the major TV nets, advertising agencies and electronics companies, the service will cost 420 yen ($5) a month. As well as the three channels of drama, films, music, variety, news and sports shows, NOTTV will offer downloading of videos, apps, ebooks, games and other data to devices without using the phone network. Utilizing the newly available bandwidth will take some of the strain off Docomo’s cellular network, which along with that of rival au, has suffered from overload due to the increase in data traffic that has accompanied the spread of smartphones.
NOTTV – that’s the name of a new mobile TV channel that could one day replace 1Seg , the current TV and broadcasting standard for Japanese cell phones. Japan’s biggest mobile carrier NTT Docomo , the country’s biggest ad agency Dentsu, and a handful of private-sector broadcasters are planning to launch NOTTV on April 1 this year. What’s interesting is that picture quality will be significantly better than with 1Seg and that NOTTV will be available exclusively for Android smartphones and tablets. The service consists of three different channels showing content such as news, sports events, TV series, etc. – 24 hours a day.
Japanese Next-Gen Mobile TV “NOTTV” is Powered by Expway’s Mobile Broadcast Middleware and NTT Data MSE Embedded Development ServicesPARIS & TOKYO--( BUSINESS WIRE )--NTT DATA MSE, a subsidiary of NTT Data and one of the leading system integrators in the world, and Expway, a mobile broadcast solution provider, announced today that their joint solution powers the next-gen Mobile TV service in Japan, launched 1 st April 2012. The solution is being integrated in ten’s of Android mobile devices for this year only and it is expected to reach in 50 million devices in the next 5 years. “The more people want to watch video on their mobile devices, the brighter the world looks for mobile broadcast. Let’s not forget that broadcast is by far the most efficient way to deliver large files and video to numerous end-users” Expway’s mobile broadcast middleware manages on the device the catalog of all live TV events (EPG) and on-Demand (ECG) in a compressed and efficient mode. Thanks to the solution, NOTTV subscribers will have a large variety of fresh content with no download or buffering time, wherever they are.
Mobile Video & Apps