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Référencement

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Inside the Google News algorithm. I had a rare chance to hear the creator of Google News, Krishna Bharat, this weekend explain how the service's algorithm picks the topics and stories on its home page. While he didn't give away all his secrets, the Google principal scientist did outline why certain articles get higher placement than others. Generally, he said, articles are ranked based on originality, freshness, quality, expertise of source and whether a lot of other sources around the Web are pointing to a particular article. Of course, what's of interest to those of us hoping to get our stories into Google News (as opposed to folks like Associated Press who are trying to keep their content out) is how the algorithm makes those determinations. Most of that remains part of Google's secret sauce, but Bharat did share the criteria for rating a source's reputation: * Volume and originality of content produced consistently about a topic.

. * Links around the Web. 30 ebooks gratuits sur le marketing, médias sociaux, SEO, SEM, … | Etudes en marketing, Haute Ecole ISE : Vansnick R. Comment référencer un site Internet : les techniques efficaces de 2009. Vous avez envie d'améliorer votre référencement avec les techniques qui fonctionnent bien en 2009 sur Google et les autres moteurs ? Voici un guide constitué de conseils pour référencer son site et de nombreux liens. Il pourra aider certains débutants en référencement ainsi que ceux qui ont laissé tomber le référencement un peu trop longtemps et qui cherchent un bon résumé. Note d'Olivier Duffez (éditeur de WebRankInfo) : cet article a été entièrement rédigé en 2009 par dadovb, un membre de WRI depuis 2005, qui pour fêter son 2000ème message a souhaité aider la communauté.

Merci à lui ! Bravo au passage pour son bon site sur l'immobilier... Le référencement : un métier à part entière Pour commencer, il est important pour une personne qui souhaite apprendre le référencement de comprendre que c'est un métier à part entière, on ne devient pas un expert en référencement après avoir lu 4 tutoriels, ça demande tout un tas de connaissances et beaucoup d'expérience. Définition des objectifs. Seth's Blog: How to make money with SEO. There are two ways to use SEO to help your organization. One is reliable and effective, the other is a glorious crap shoot that usually fails but is wonderful when it works. I'll start with the second. The most common way to use search engine optimization is to find a keyword (like "plumbing") and do whatever you can to 'own' that word on Google.

This is Google as the Yellow Pages (with free ads). The Yellow Pages are terrific for plumbers, because if you need a plumber, that's where you're going to look. Buy the biggest ad, be the first listing, you get calls. The answer: You probably won't be. (To the .00001% of the people reading this who win--congratulations. This method is so appealing because it's all about converting the non-converted. Am I saying it's not worth trying to win? The other way to use SEO is a bit more organic.

Someone hears about Jeremy's site from a friend or from a blog or from some other source. David Meerman Scott owns the word 'Meerman'. Step by step: 1. 2. 3. Site Search.