Product's Ready! Now What? Go-to-Market Strategies for High Tech Entrepreneurs. The moment of truth has arrived. You and your team have spent months - possibly years - researching, prototyping, and testing. Your innovation is finally ready for market. Now what? One of the most common mistakes high tech entrepreneurs make is not being prepared in advance for going to market. Often company founders and innovators are engineers or technical persons with perhaps little or no business experience.
They're excited about the potential of their innovation and have focused all their energy on developing, testing, and fine-tuning their product. The first, and most obvious, answer is that you're going to need an experienced sales and marketing person as a key component of your management team. First, assess your needs. Don't make the mistake of leaping to the conclusion that an in-house person will always save you money. Outside help can also provide something usually in short supply within a company - third party objectivity. Ready!
Think now, save aggravation later. Why Technology Marketing is different! How to launch your new technology product. What is Product Marketing? A guide to technology product marketing featuring blogs, strategies, tips, samples and tools. Successful Marketing Strategies for High-Tech Firms - Eric Viardot. Marketing of High-Technology Products and Innovations - Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater.