Social media influencers: How to find, evaluate and work with influencers.
Privacy Mythbusting #2: My password keeps me safe. (Not necessarily!) If you’ve ever used the same password on more than one website, then your accounts may be compromised due to data leaks. Once a hacker gets your login information from a single site, they can try it on other sites. Many hackers use automated tools to cycle through leaked password lists, trying them on many popular websites. You may have heard of a few of the high profile data leaks in the past few years, such as: LinkedInAdobeDropboxTumblrSnapChatNeopetsMinecraft Believe it or not, there have been over 200 major websites that have had their data leaked over the past few years, enabling your passwords to be used by hackers.
In 2013, Microsoft security research Troy Hunt built the site Have I Been Pwned? How can you stay safe in a world of data leaks? Use a different password on each website.Use a password manager like LastPass that generates secure passwords and stores them for you safely.Use two-factor authentication (2FA) wherever possible. How to Create a Video Studio on a Shoestring Budget. Facebook users cannot avoid location-based ads, investigation finds. Facebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never use the company’s “check in” feature, according to an investigation published this week. There is no combination of settings that users can enable to prevent their location data from being used by advertisers to target them, according to the privacy researcher Aleksandra Korolova.
“Taken together,” Korolova says, “Facebook creates an illusion of control rather than giving actual control over location-related ad targeting, which can lead to real harm.” Facebook users can control to an extent how much information they give the company about their location. “Some of the explanations by Facebook for why I am seeing a particular ad even mention specifically that I am seeing the ad because I was ‘recently near their business’.”
8 things your WordPress clients need to know about Gutenberg. You may already be familiar with the WordPress Gutenberg editor. While initially available as a plugin, it became central to the WordPress experience with the rollout of WordPress 5.0 on 6.12.18. In essence, Gutenberg is a new WordPress editor that aims to simplify website creation and editing for the average non-technical user. It will operate a little more like a drag-and-drop website builder with movable building blocks. But what does this mean for your WordPress clients? In this post, we’ll walk you through the basics of the new Gutenberg editor and the eight essential things that your clients need to know about it. It’s a move forward for the WordPress visual editor It’s been (too many) years since WordPress has made any significant changes to its visual editor.
In other words, WordPress wants to make it easy for anyone, especially for those just getting started with WordPress, to create, edit and customise the finer details that make a site just right. It’s more than just an editor Why? 3 Easy Alternatives To Rid Your Fear Of Getting In Front Of The Camera - Kate... Has This Ever Happened To YOU? You stand in front of the camera… Ready to shoot your video to post on social media and all of a sudden… You start clearing your throat… Biting your nails… Sweating… Standing in silence… And before you know it… you’re behind the camera, turning it off and telling yourself that tomorrow will be the day that you start up trying to shoot that video again.
Does that scenario sound familiar at all? If you’re anything like me when I first started out recording short videos for my business, I had a very real fear of getting on camera. . … and once I finally gained the courage to hit record and start talking… It took me 3 hours to record a 7 minute video. If this has ever happened to you, this blog post will be very helpful. My video shares more below: 69% Video Traffic Takeover According to Cisco.com, by 2019, Mobile Video will generate more than 69% of Mobile Data Traffic.
So what does this mean for you and your business? Alternative #1: Screensharing Videos Pretty cool right? Flickr to delete millions of photos as it reduces allowance for free users. Flickr is to delete millions of photos from the internet, as its new owners attempt to sustain the photo-sharing site after its purchase from Yahoo earlier this year. Free users of the site will be limited to storing 1,000 photos and videos, with any excess being deleted from February 2019. The limit is a steep reduction from the previous allowance of 1TB per user, about 200,000-500,000 photos each. The company says only 3% of free users have more than 1,000 photos currently uploaded, and argues many of them are not participating in the site in a way that builds a valuable community.
“The free terabyte largely attracted members who were drawn by the free storage, not by engagement with other lovers of photography,” said Andrew Stadlen, Flickr’s vice-president of product, in a blogpost. “This caused a significant tonal shift in our platform, away from the community interaction and exploration of shared interests that makes Flickr the best shared home for photographers in the world.” 17 Things You Should Do to Every Blog Post Before + After You Hit Publish (Fr... How to use Tweet threads. With videos, GIFS, stickers, photos, etc., you can express a lot in just one Tweet.
But sometimes you want to tell a developing story or resurface a related Tweet. When that happens, it's Tweet threading time! And with our newest update — Tweet threads are easier than ever to create and publish. Read on to learn the TWO ways to create Tweet thread, and get thread inspiration from one of Twitter's own corporate accounts, @TwitterOpen. How to publish a Tweet thread 1. Click the "Tweet" button to compose a new Tweet. 2. 3. Publishing a thread one Tweet at a time lets followers feel the excitement of a developing story — perfect for a live event or an ongoing train of thought. Why Tweet in a thread?
Suspense! We've expanded our character count but it's still best to write your Tweets as concise, separate ideas that build on each other. Below is an even better example of using a thread to create narrative and excitement. Resurfacing or following up. 12 tips for navigating Facebook's algorithm change - Heart Internet Blog - Focusing on all aspects of the web. Check your Facebook settings NOW - it's likely you’re allowing third-party applications to access your data. Did you know, you’ve probably given numerous third-party applications access to all your personal data through Facebook, without even realising? If you’ve ever logged in to almost anything via Facebook, eg, booking sites or streaming services, used public Wi-Fi, played Candy Crush or answered any fun quizzes at any point, you’ll be affected. If you quickly ticked a box to agree to the terms and conditions before signing in, playing a game etc, you’ve allowed access to your personal data.
Unless you’ve actively opted out, these often long-forgotten apps will continue to have access to almost all of your personal information from your Facebook profile, even if you no longer interact with them. This includes: EmailPhotos and videosPhone numberDate of birthHometownCurrent cityReligious and political viewsFriends listRelationship statusWork historyStatus updatesLikesWebsiteGroups you’ve liked and manage Why is this so important? How to get around it? How to limit/revoke access: 12 tips for navigating Facebook's algorithm change - Heart Internet Blog - Fo... How to Plan Your Instagram Feed to Rock the Grid. Are you posting on a regular basis on Instagram? Sharing interesting, fun content but wanting to really get to the next level with your Instagram account? The next step is to plan your Instagram feed to rock the grid. When you’re on an Instagram profile, you”ll see nine photos on your smartphone.
These nine photos make up “the grid” as Instagrammers call it. You might not see the subtle color nuances or style that Instagrammers are using to plan their Instagram feed but I’m going to share a few of the ways that Grammers are getting people to stop scrolling and double tap their images as people recognize your photos. Used properly, the Instagram grid creates a harmonious, stylized feed. Let’s look at how you can plan your Instagram feed Think like an editor You’ll want to start thinking about your Instagram feed as a whole entity and not as individual posts.
As an editor, you’ll want to take these things into consideration: This is Stitch Fix’s Instagram account and their top nine grid. How to promote your Twitter chat. What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content – Social. Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.
It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your engagement. For example, if you take a look at our Twitter and Instagram accounts, you’ll notice that we post entirely different things on each platform. But how do you decide what to post on each social media platform? To help you with your social media marketing strategy, we would love to share some suggestions and examples that have worked for us and others. By the end of this post, we hope you’ll know exactly what to share on each of your social media profiles. What to post on each social media platform Every platform has its own audience. Since every platform is different, this guide will cover each of the following six major social media platforms separately. Here are the general guidelines: Facebook: Videos and curated content What to post on Facebook Quotes News. Social Media Campaign - The Rocket Formula Guide. Not planning for your social media campaign can be a disaster for your business.
A social media campaign can deliver great results. It can also deliver really poor results and waste your money. What causes them to fail? Not using cat videos… ha ha… Ignoring cat videos, what really causes them to fail? Planning. SpaceX Falcon 9 recently returned to earth after the recent mission to outer space. With a social media marketing campaign you too have to put in a lot of planning up front if you really want your campaign to kick off. And you want that massive explosion on launch! Look: Here’s revenue generated from an online training event we ran. Notice something?
Revenue was generated at the start and at the end. Absolutely. No time to read this article now? But here’s what you need to do to plan your campaign: We call this the rocket formula, so of course we have an image of a rocket! 1. A) Channel investigation How do you identify influencers on each of these channels? B) Building your audience But… 5 Phrases To Banish From Your Copywriting (And What To Replace Them With) As marketers, we’re all doing two things: Writing with the intent to sell something. Maybe it’s a product description in an e-commerce store, maybe it’s a landing page trying to generate a lead, or maybe it’s a blog post (like this one!)
That’s trying to sell you an idea.Writing phrases and clichés that turn off our audience. The point of copywriting to make somebody feel something, which causes action. Fear – fear of missing out (FOM) is a common motivator for companies marketing to Millennials.Pity – Look no further than the success of the ASPCA commercial featuring Sarah McLachlan.
These are just a few examples. The marketing industry is producing more online content than ever, and there will be more tomorrow! 1. You can find this phrase on a huge percentage of About pages for companies everywhere. “With more than 20 years of experience, [Company X] is an industry-leader in [industry]…” Yawn… Replace with: The reason your company is a leader in the industry! 2. 3. For example: Becomes: 4. How to Make Your Facebook Page Cover Photo Stand Out. This post was originally written on April 7, 2016, and we have just updated it with the latest information. The Facebook cover photo. It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time. You only get one; one photo, one shot to make a good impression, one chance to convey a distinct feeling, so what should it be?
Your Facebook cover photo is one of the first things people will see when they visit your Facebook Page, and that is exactly why it is so important to make the best first impression possible and for the cover photo to convey exactly what it is you are aiming for. Even though it sounds simple, we’ve found that it’s pretty tough! No worries, though, we’re here to help you. Let’s jump in and figure out the best way to make the most out of your Facebook cover photo, together. In this article, we’ll do three things: Let’s begin with a quick summary of cover photos and the best image size to use… Whoa, okay.
New: Cover video! Success in Six: 4 Best Practices for Building Impactful YouTube Bumper Ads. Sometimes there's a rush to pack several elements into the closing, especially if you are cutting down a longer ad. In the spirit of delivering a focused message, aim to keep it simple and deliver it well. A plausible starting point for your bumper ad can be your 30-second spot. But fitting into :06 requires more than just cutting down. Shot length, story arc, and other elements may not translate well. Take a clear-eyed inventory of your full-length story, and retain only the aspects that will serve a powerful, memorable :06. Keep in mind that your other media can also offer a great springboard.
For example, the six-second format can be great for amplifying a print or out-of-home campaign, leveraging simple visuals, or a striking headline with music. 3 ways brands can harness video on Twitter. Video is a central piece of what's happening on Twitter. Read on to learn how your brand can leverage video or check out our latest research on Twitter Video. It’s hard to open your phone or tablet without seeing video content in some form. Whether it’s a GIF, short highlight clip, or live broadcast, video is the most popular form of content today. And, it’s predicted to be the fastest-growing content type on mobile and desktop through at least 2020*. How can your brand leverage video? Tutorials Offer your audience valuable and highly sharable video content in the form of a simple tutorial such as a how-to, demonstration, or recipe instruction.
@Food52 shows viewers how to make danishes at home through GIFs. Tell a story Video is a powerful storytelling tool. @SELFmagazine tells the story of a mom and certified personal trainer through a short video. Go live Periscope allows people to broadcast live from any location. How to Repurpose Videos Into Many Forms of Valuable Content : Social Media Examiner. Protect Your Twitter Account or Face Serious Security Consequences. Getting Started on Social Media | Ask For Liz! 9 Instagram Apps for Mobile.
How to Rapidly Grow Your Instagram Followers | RazorSocial. 3 Twitter Campaign Ideas Your Competitors Don't Want You To Know - Get More Twitter Followers Boost your Twitter Marketing. 17 ways to use Facebook Live - Interhacktives. Unlock Facebook's Secret Blueprint for Successful Facebook Pages. Style.ONS. Twitter finally lets everyone create their own “Moments” | TechCrunch. Event Marketing on Social Media: How to Make Your Event Stand Out. Why your followers aren't engaging with you - Content Marketing 101: Your Guide to Creating Successful Campaigns. New Facebook Sharing Options: What Marketers Need to Know : Social Media Examiner.
How to Engage With Other Facebook Pages Using Your Facebook Page : Social Media Examiner. How to Get Started on the Most Popular Social Media Networks : Social Media Examiner. How to Prospect Using Twitter, LinkedIn, and Facebook : Social Media Examiner. 17 Tips for Successful Facebook Contests : Social Media Examiner. Quora - The best answer to any question.
21 Interesting Insights From the Book Shareology. 9 Productivity Tools for Social Media Marketers : Social Media Examiner. How to Research and Locate Your Audience Using Social Media : Social Media Examiner. Avoid Social Churn. 8 Twitter Tips to Improve Your Twitter Marketing Social Media Examiner. Hashtagify.me - Search And Find The Best Twitter Hashtags - Free. How to Speed Up Your Social Media Content Production : Social Media Examiner. Why we are proud of the digital councils resource.
Mae aur darian mur dewrwaed. 11 Einsteinish Ways to Discover Killer Social Media Content (You GOTTA Try These!!) The Ultimate Guide to Posting Timeless, Valuable, and Unique Content - Get Web Clients. Twitter 101: How To Craft the Perfect Tweet. How to Post on Facebook. Strategies for Success: Content Creation. Why We Engage on Facebook. Make a Facebook Contest Go Viral with Twitter. How To Be More Productive on Social Media. How to Repurpose Your Content Correctly (Infographic) Improve Your Organic Reach on Facebook. Social Media Branding Strategies For Facebook. Tips for Creating Facebook Posts That Engage. Things To Do Before Sharing Content On Social Media. How Facebook Decides What You See in Your News Feed | Matthew's Blog. Social Media - An Introduction to Facebook for Business. Yes, There IS a Science to Social Media Engagement! (Here’s How it Works) Introducing Notify, a Notifications App from Facebook. 6 Hidden Facebook Features You Might Not Know About.
5 Hidden Twitter Features You Might Not Know About. 6 Common Myths about Content Creation on Facebook. 6 Common Myths about Content Creation on Facebook. 4 Tools to Build a Social Media Content Calendar Social Media Examiner. 4 Tools to Build a Social Media Content Calendar Social Media Examiner. How to Use Videos on Facebook Pages to Reach MORE Fans. Four Quick Tips for Preparing for Email 2.0. Marketing Resources, Strategies for Marketing, B2B Marketing - MarketingProfs. 8 Stats For More Engagement On Facebook. Things To Do Before Sharing Content On Social Media. 24 resources and tools to inspire digital marketing beginners. 16 essential social media management tools we love. 14 examples of evergreen content formats that work wonders. Why Your Facebook Organic Reach Is Still Falling And How to Fix it FAST. 10 Fundamentals Of Readable Content [Infographic]
Share Tally | How Many Social Shares Does My URL Have? Facebook Growth: How to Create Huge Facebook Communities Without Advertising Social Media Examiner. Twitter Publish: This Week in Social Media Social Media Examiner.