Measuring emotion at Burberry - Danny Hearn. Writing Measuring emotion at Burberry I was part of the team with Clearleft, a design agency, to help redesign the burberry.com checkout with the role of a user researcher.
The challenge was to create a modern website checkout that evoked the Burberry brand. The Burberry team needed confidence that customers felt like it was a Burberry experience. I needed to find a way to uncover and present evidence of this emotional story. It was important that my research gave confidence that customers would find it simple and easy and critically, feel like it is a Burberry experience. How fraudsters can use the forgotten details of your online life to reel you in. I’m sitting in a meeting room in Cambridge when a photo of a cat in a jigsaw box appears on the whiteboard.
“Is this your cat?” Asks anti-fraud expert Steve Goddard. I nod. “Is he called Chester?” I nod again. And so begins a whistlestop tour of my life online. In the next five minutes I discover that details of my school lunchtime activities are available if you know where to look, that I take far more photos of flowers than I had realised, and that I have offered scammers enough information for them to have a chance of reeling me in.
Quora. Integrating Digital Marketing for Marketing Managers. Eight reasons the new National Trust website is funkier than yours. "Oh, he lives in a house, a very big house in the country.
" Join me in song as I celebrate one of the most beloved institutions in the UK and the launch of its new website. Yes, it's the National Trust for Places of Historic Interest or Natural Beauty, or simply National Trust for short. Here are some cool bits from its new responsive website, developed with Digitas LBI. Ghost buttons... Lovely stuff. This nice bit of CSS helps every call to action look a little more elegant and means they don't have to detract as much from content. ...including the best call to action ever written There's nothing more to say about this, other than it's not a euphemism, and you can click through below if you'd like to go.
Colour and contrast The National Trust is about cultural heritage, but a shorthand for that is beauty. So, it's very pleasing that the new Trust website has such bold colouring and contrast throughout. Below is a selection of elements that stood out. How digital tech can bridge gaps between museums and audiences.
Is the “digital divide” still a phenomenon for museums?
Lack of internet access for many people used to mean missing out on all that cultural heritage had to offer online. These days we may no longer worry whether our audiences are regularly connected to the internet, but we do make attempts to check whether our social media presence is reaching the right people. We also worry about how best to make meaningful experiences for people whose mobile devices are part of their everyday lives. The rise of the (often risible) idea of the contemporary “digital native” has sometimes made even museums wonder whether they’re on the wrong side of the divide, unable to provide as many digital experiences as apparantly required by a technology-hungry younger generation.
Perhaps the concept of a single digital divide itself belongs in a museum? Sometimes you have to collaborate with others in order to reach your audiences and digitised collections are a fertile site for creative collaborations. 10 Tips for Architectural Photography. We are often impressed by beautiful buildings but when we lift the camera (or our smartphone) to capture what it is that has impressed us, the result is often a little flat.
James O. Davies gives his best tips to taking architectural photos so that the next time you snap, hopefully you’ll come away with something that may even be worth framing. 1. Before taking a picture, walk all the way round the building, acquaint yourself with the site. James O. The British Library Puts Over 1,000,000 Images in the Public Domain: A Deeper Dive Into the Collection. Every year for the past decade or so, we‘ve seen new, dire pronouncements of the death of print, along with new, upbeat rejoinders.
This year is no different, though the prognosis has seemed especially positive of late in robust appraisals of the situation from entities as divergent as The Onion’s A.V. Club and financial giant Deloitte. I, for one, find this encouraging. And yet, even if all printed media were in decline, it would still be the case that the history of the modern world will mostly be told in the history of print. And ironically, it is online media that has most enabled the means to make that history available to everyone, in digital archives that won’t age or burn down. One such archive, the British Library’s Flickr Commons project, contains over one million images from the 17th, 18th, and 19th centuries.
Here, we have a striking illustration from an 1841 edition of The Cottager’s Sabbath, a poem… with … vignettes… by H. Related Content: The Ministry of Curiosity: #Museumtweetup and the Social Media Manifesto. Browse Our Games, Events, Exhibitions & More.