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Curation in Marketing

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Are Content Curators the power behind social media influence? By Neicole Crepeau, Contributing {grow} Columnist Are you overlooking some of the most powerful influencers on the social web?

Are Content Curators the power behind social media influence?

CW Bulletin Papacosta. Some evenings, as 9 p.m. draws near, I feel like relaxing with a little TV.

CW Bulletin Papacosta

What to watch? Scrolling through my cable provider’s crammed program listings only frustrates me, so I rely on my partner Dave—an avid TV fan. He knows I eschew reality TV, weight-loss contests and the like. How to distill content curation for real impact. The Value Equation: Curators and Aggregators. More data and information are available to more people today.

The Value Equation: Curators and Aggregators

Yet, the science and art of seeing patterns, zooming on what matters, connecting the dots, and betting on the right futures that can make or break a business still depend on the ability to filter, sort, interpret, and make decisions. All characteristics of human intervention. In a business, you look closely at the profit and loss (P&L), the actual representation of what is happening, not just at what is possible. Patricia Seybold Group. Become a Content Curation King. Sean Carton | August 29, 2011 | 18 Comments inShare79 Nine ways to make curation work for your brand.

Become a Content Curation King

"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). September Net2 Think Tank Round-up: Curating Content. For this month's Net2 Think Tank, we asked you to share your tips, resources, and ideas about curating content at your organization or enterprise.

September Net2 Think Tank Round-up: Curating Content

Below, read the curated list of the community responses we received - and share your own tips in the comments! Here's a quick working definition to get us started: Content curation focuses on using the web to highlight important information in situations where information overload may be a problem. Many organizations today are writing on the web regularly to communicate with their audience. What Is Content Marketing? News Curation: 3 Ways the Pros Do It. News curation is the act of finding, grouping, organizing and sharing the most relevant and noteworthy news stories about specific topics of interest.

News Curation: 3 Ways the Pros Do It

Unlike traditional online news publishers (newspapers, magazines, TV networks) and blogs, which primarily create original content, news curators focus on finding (or cultivating)the best content that is already published. There are three primary types of news curation sites, exemplified by Techmeme, Yahoo! News and The Huffington Post, each a leader in their category. Collection of Links. Techmeme is a website comprised of groups of links providing up–to-date information and tech industry news from various sources around the web. Topic Pages: How to Avoid the Race to the Bottom. [Editor's Note: If you didn't see this post earlier in the year, we thought we'd share it again.

Topic Pages: How to Avoid the Race to the Bottom

It's still relevant and provides some really useful, tangible tips] With every news publisher jumping on the topic page bandwagon, it's become a race to the bottom in terms of quality. News readers are now inundated with too many topic pages that offer too little value. Not only are they starting to look the same, a lot of these pages are optimized for the GoogleBot (for SEO reasons) rather than human readers. In a quest to increase eyeballs and pageviews, we've forgotten the basic premise and goal of the topic pages: to provide readers with more context. 1) Editorial Resources.

Content Marketing Tip – 3 Ways Content “Curation” Can Boost Content “Creation” 19 Nov Companies realize you love payday loan can can cialis for high blood preasur viagra tabs meet those bank within weeks.

Content Marketing Tip – 3 Ways Content “Curation” Can Boost Content “Creation”

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Trafcom News Podcast: Trafcom News 107: Content curation. Why is content curation a hot topic , and why should you care ?

Trafcom News Podcast: Trafcom News 107: Content curation

This 19-minute podcast explores what curation is, how individuals and brands can use it, which tools make it easy, and how to get started. Much of the content in this discussion originated with presentations in November 2011 to the IABC Western Region conference in Whistler, British Columbia, and the IABC/Toronto west end group. Listen now or listen later. You can download the MP3 file here, subscribe through iTunes , or listen right now with the player below. Content Curation Magic And Contest.