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News organizations are beginning to learn the fundamental characteristic of social media: it's social. This is an interesting departure for news organizations that were primarily using Twitter as a service for self-promotion, such as the case with ESPN, whose social media policies serve ESPN efforts first. Or like policies of The Wall Street Journal, which were criticized for being too restrictive. The list of ways news organizations are using Twitter Lists is expanding. 1. 2. 3. 4. Conclusion. Twitter Tools. Welcome to HootSuite - The Professional Twitter Client. URL Shortener - Shrink URLs and get statistics - Owly. Chirps. Tweerrific - twitter apps, codes, and widgets. Twapps.com - Your gateway to 3rd party Twitter apps! - Direct Bu.
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