Sau Paolo no advertising
International Outdoor Urban Art Exhibition sponsored by J&B. 20 selected artists create specific artworks to be exposed in 44 giant billboards across streets of Barcelona’s metropolitan area. Artwork by: Eboy, Masha Krasnova-Shabaeva, Robert Hardgrave, Ovni, Apo Fousek, Benedita Feijo & Michael Andersen, Kill Pixie, Wagner Pinto, Fupete, Hvass+Hannibal, Javier Tles, Momo, Pancho Tolchinsky, Vasava, Stephen Smith / NCC, Protey Temen, Claudio Parentela, Yomar Augusto, Alexander Egger, Bruno 9li. In cooperation with:
In an unprecedented move in the war against visual pollution, São Paulo, Brazil banned all outdoor advertising in 2007.
A stripped billboard serves as a reminder of former times of ubiquitous advertisments. São Paolo 2007.
São Paulo's skyline. Photo by Danorbit via Flickr
Source: Financial Times (www.ft.com, author: Vincent Bevins)
Imagine a city of 11 million inhabitants stripped of all its advertising. It’s nearly impossible when the clutter and color of our current urban landscapes seem inextricably entwined with the golden arches of McDonald’s or the deep reds of Coca-Cola.
Gilberto Kassab ( Portuguese pronunciation: [ʒiwˈbɛɾtʊ kaˈsab(ɪ)] or [ʒiwˈbɛʁtu kaˈsab(i)] ; born August 12, 1960 in São Paulo ) is a Brazilian politician, former mayor of São Paulo .
São Paulo ( / ˌ s aʊ ˈ p aʊ l oʊ / ; Portuguese pronunciation: [sɐ̃w ˈpawlu] ( listen ) ; Saint Paul ) is the largest city in Brazil , the largest city proper in the southern hemisphere and Americas and the world's eighth largest city by population. The metropolis is anchor to the São Paulo metropolitan area , ranked as the second most populous metropolitan area in the Americas and among the ten largest metropolitan areas on the planet. [ 3 ] São Paulo is the capital of the state of São Paulo , Brazil's most populous state.
Lei Cidade Limpa (Portuguese for clean city law ) is a law of the city of São Paulo , Brazil promulgated in 2006 that prohibits advertising such as that of outdoor posters. It was proposed by mayor Gilberto Kassab . 15,000 billboards were taken down. [ 1 ] Large support from the public was shown for the initiative, in face of private marketing campaigns by certain advertisers for the people to oppose the bans.
Pollution is contamination of the environment as a result of human activities.
The Greatest Movie Ever Sold (officially titled POM Wonderful Presents: The Greatest Movie Ever Sold for sponsorship reasons) is a 2011 documentary film about product placement , marketing and advertising in movies and TV shows, directed by Morgan Spurlock . The film's slogan is "He's not selling out, he's buying in".
<a href="//ad.doubleclick.net/jump/teg.lasn/akwi/a;subs=n;wsub=n;sdn=n;!c=9963268;dcopt=ist;pos=ldr_top;sz=728x90,970x90,970x250;tile=1;ord=401426693?" target="_blank"><img src="//ad.doubleclick.net/ad/teg.lasn/akwi/a;subs=n;wsub=n;sdn=n;!
The "Clean City" law passed last year by the populist mayor, Gilberto Kassab, stripped the Brazilian city of all advertising.
A pedestrian walks past a painted mural by Os Gemeos A pedestrian passes a painted mural by Nina Pandolfo A group of men play dominos next to a painted mural