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This is a guest post by Keenan Cummings .
In the Fifties, I, together with just about every designer, was preoccupied with aesthetics and fashion. Design was the latest typeface in a modern layout looking like a Mondrian with lots of white space.
[ This is the third post in a series of excerpts adapted from Luke Williams’s Disrupt: Think the Unthinkable to Spark Transformation in Your Business . The first excerpt is here and the second is here . ]
Designers can outline a project down to the nitty-gritty detail, but scopes often creep, clients get overwhelmed, and designers themselves sometimes miss the mark. This is true of pro bono design as well.