How to build a community - Fairfax Scoop - Ross Valley, CA - September 5, 2011 - owstarr's photo on. AXE Showerpooling. Jack Dorsey, Founder of Twitter. Why Ad Agencies Struggle With Social Media. The day an advertising agency’s creatives (art directors and copywriters) truly “get” social media and how to communicate ideas through social channels, is the day said agency becomes a relevant player in the new marketing landscape.
Trouble is, in my experiences, advertising creatives are often solitary, anti-social types, content to focus on their art and craft even at the expense of changing with it. Certainly I don’t infer that all creatives are this way. Many have made the transition from “working on my book” to creating compelling communications.
Many more have gravitated from nice print and outdoor pieces to providing creative direction for simpler methods of transmitting messages, like sales letters, Pay-Per-Click ad copy or even blog posts. Blocking Your Facebook Comments From Facebook Itself - Digits. New on Facebook: an MBA - London school offers degree via social networking site. Mindmapping, concept mapping and information organisation software. Articles This is the start of a historical survey of visual mapping.
It kicks off with one well-known classic example, and follows up with a very interesting map that has more recently come to my attention. I've written about origins of mind mapping before, but now I'm assembling samples. I've also mentioned elsewhere (see the comments) that I'd like to get samples of Idea Sunbursting that Dr. Perusek wrote to me about. Techmeme. Holykaw.alltop. Social Media Usage Exploding Amongst Fortune 500 Companies. Usage of social networks by the Inc. 500 has seen explosive growth in 2010 with 83% of the companies using at least one of the social media sites.
Meanwhile, the adoption of blogs by these companies only grew by 5 percent in 2010, according to a benchmarking report of Nora Ganim Barnes, Ph.D., director of the Center for Marketing Research at the University of Massachusetts. Bames has been tracking social media usage by Inc. 500 companies for four years now.