Social Media, Facts, Figures, Stats and More
Get flash to fully experience Pearltrees
Lipton Enlists Actress Kat Dennings by Tanya Irwin 6 hours ago Lipton has hired actress Kat Dennings to appear in online ads airing across AOL and Yahoo Networks. The ads aim to encourage new and younger consumers to drink more tea and find "brightness" in their day. The online ads will also air on other sites. ... Universal Uses Van Wagner Blimp To Promote 'Despicable Me 2' by Erik Sass Mar 29, 2013, 10:03 PM Universal Pictures is promoting "Despicable Me 2," scheduled for release on July 3, with an elaborate aerial advertising campaign in partnership with Van Wagner Communications' Airship Group. ... Werner Promotes CBS' 'Coaching Spotlight' by David Goetzl Mar 29, 2013, 6:06 PM Werner Co., which annually gets prime exposure as players and coaches climb its ladders to cut down March Madness nets, will continue to back a "Coaching Spotlight" segment on the CBS Sports Network. ...
The day an advertising agency’s creatives (art directors and copywriters) truly “get” social media and how to communicate ideas through social channels, is the day said agency becomes a relevant player in the new marketing landscape. Trouble is, in my experiences, advertising creatives are often solitary, anti-social types, content to focus on their art and craft even at the expense of changing with it. Certainly I don’t infer that all creatives are this way. Many have made the transition from “working on my book” to creating compelling communications. Many more have gravitated from nice print and outdoor pieces to providing creative direction for simpler methods of transmitting messages, like sales letters, Pay-Per-Click ad copy or even blog posts.
A new tool on Facebook lets users prevent their comments and posts from being seen by unwanted viewers — including Facebook itself. The tool, called uProtect.it , works like this: Users get the app and activate it on Facebook with a bookmark. Then they write a comment and choose which of their friends can see it. Instead of the comment being posted normally on Facebook, uProtect.it posts a message saying that the comment is encrypted and can be seen by clicking on a link. Only those friends who are allowed to see the message can decode it when the link is clicked; even Facebook doesn’t have access. “Essentially you’re creating an encrypted atmosphere on Facebook, and Facebook can’t control it,” said Michael Fertik, the founder and chief executive of Reputation.com Inc., which makes the app.
Constant chatter about the valuation of Facebook keeps tech bloggers and newspaper business sections talking, but for all that talk, we still know relatively little about who owns what within the social networking giant. The Wall Street Journal and The Guardian did a bit of number crunching and speculation to break down the company’s ownership. LearnVest then put that data into handy chart form for easy digestion:
Usage of social networks by the Inc. 500 has seen explosive growth in 2010 with 83% of the companies using at least one of the social media sites. Meanwhile, the adoption of blogs by these companies only grew by 5 percent in 2010, according to a benchmarking report of Nora Ganim Barnes, Ph.D., director of the Center for Marketing Research at the University of Massachusetts . Bames has been tracking social media usage by Inc. 500 companies for four years now.