Predictions for 2011
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January 5, 2011 Posted by Steve Rubel Edelman Digital, New York Follow on Twitter @steverubel One of the most interesting parts of my job is working with David Armano each January to curate what the firm sees as the key trends that we think our clients and teams need to think about in the year ahead. This is the second time David and I collaborated on this effort .
We are only a week into the new year and already it has its Internet trend: curation . I’m particularly struck by this trend for both positive and negative reasons. I’ll get the negative one out of the way first.
So here we are in a new decade, and the technologies that are now available to us continue to engage (and enthrall) in fascinating ways. The rise and collision of several trends—social, mobile, touch computing, geo, cloud—keep spitting out new products and technologies which keep propelling us forward. Below I highlight seven technologies that are ready to tip into the mainstream 2011.
Much as they were in 2010, tablet sales will be a high point of 2011–but even more so. According to Caris & Co. analyst Robert Cihra, tablet sales will more than triple, rising 226 percent to 54 million units. And of those, Cihra believes Apple will claim 67 percent. Which would spike iPad sales from 14 million this year to 36 million in 2011. “We model Apple’s iPad continuing to dominate…in 2011,” Cihra writes in his 2011 forecast.
LAS VEGAS—The annual Consumer Electronics Show (CES) in Las Vegas hosted a pair of preliminary press events yesterday that aimed to give journalists a primer before the three-day tech showcase officially begins on Thursday.
Who will set 2011′s standards in NewNet technologies like social media and real-time feeds? In terms of growing user adoption, revenues and technology innovation and influence, a few types of companies come to mind. First, there are the obvious leaders: Facebook and Twitter. These NewNet behemoths — though it’s hard to call such relatively young companies that — remain two of 2010’s highest-impact players and can’t be excluded from any forward-looking discussion of the social media space for 2011. Facebook. You can’t miss the influence of Facebook’s user growth and its technology platform.
How we engage with the people, places and things around us is ever-changing thanks to rapid improvements in mobile and web technologies. The speed at which this evolution takes place will only continue to accelerate in 2011 with the help of fledgling startups who will push the boundaries around geolocation, mobile photos, entertainment services, community and physical-to-digital connections. What follows is an exploration of five significant startup markets that will grow in significance in 2011. Some of these specialized categories are ripe for disruption and innovation, while others have already produced early leaders that will be difficult to best. Regardless, the startups iterating in these newly invented product categories will capture our imagination in the year ahead and transform the way we use technology in our daily lives.
Groupon has money on the brain for the new year. Days after news broke about the daily coupon site getting board authorization to raise $950 million in funding, sources say an IPO could also be in the works for 2011. A filing in Delaware indicates the Chicago-based startup plans to sell shares at $31.59 each.
I am not sure whether this is a prediction or wishful thinking but I am willing to to go out on a limb here -- 2011 will be the year tech IPOs came roaring back. There are too many great companies lying in waiting for the public markets. They are grossing tens, even hundreds, of millions of dollars. They are profitable. They are growing. They are everything that the failed dot coms of the late '90s were not.
Network World - Caution still pervades the economic forecasts, but it's not deterring IT executives from aggressively expanding their virtualization efforts, extending mobility initiatives, and tackling newer priorities such as cloud computing and enterprise social media adoption. "If it's out there and if it can help us, we're looking at it," says Ron Smith, director of IT at logistics provider Transplace, which plans to upgrade to 10G Ethernet, overhaul its intrusion-prevention systems, and invest in cutting-edge storage gear, among other 2011 IT projects. "We're thrifty in the way we spend our money, but we go after the best." 2011 tech priorities: Are you ready to shake things up? Capital budgets came back strong in 2010, and the U.S. tech sector grew about twice as fast as the overall U.S. economy, says Andrew Bartels, vice president and principal analyst at Forrester Research. "In 2009, companies hoarded cash.
Predictions- Social web winners and how they will do in 2011 - Blog - Social media for the restaurant business - SocialCoco The official blog of Paul BarronMy five winners of 2010 and how they will fare in 2011. 1. Local and location arrive to the party Facebook places, Foursquare, Yelp, Gowalla are all making a shift in consumer tactics and how we interface with brands.
Social media provides the perfect platform for non-profit organizations and charities to raise campaign awareness, increase donations and actively engage with a wide online audience. As the increase in social media and online PR activity continues to grow into 2011, an increasing number of charities are starting to incorporate social media platforms into their promotional strategies. In light of this, I have outlined 5 key social media opportunities more and more charities will be making the most of in the New Year. 1. Tweet-a-thons – Twitter provides a fantastic opportunity for charities to engage with their audience through unique online events such as 12 or 24-hour Tweet-a-thon s.
With more than 550 million people on Facebook, 65 million tweets posted on Twitter each day, and 2 billion video views each day on YouTube?, social media has become an integral part of our connected lives. But this is just the beginning. For the past two years , I have been forecasting the evolution social media will undergo. Key trends for 2010 included social media integration across applications and devices, lowered technological barriers, mobile pervasiveness and social media ROI as a focus. It is safe to say that these trends indeed became reality and I expect these to continue and materialize in new solutions, applications and case studies in the year ahead.
January 2, 2011 | 17 Comments Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It’s going to be a busy and competitive year, and in looking back at 2010 there were plenty of big developments that point to a 2011 year filled with innovation, new business models, possibilities for new technologies like mobile and tablets and continued growth and attention on social media. I spent the last week reading many recaps from other blogs and media properties, as well as looking back on some of the most noteworthy developments over the course of 2010. I originally planned on creating a list of the top ten trends I’ll be watching for and sharing with clients, but as I compiled this list I found myself landing on 15 big trends instead. Below is an embedded presentation detailing the 15 trends, and they are highlighted in short form in this post as well.
Presentations have been through many (delightfully positive) changes in the last few years—but believe it or not—the most dramatic change is yet to come. Come along as we roll back the curtain and predict what the future looks like. 1. Tablet war will shape future of presentations Tablets are hot and are creating new ways to engage customers with rich content and immersive experiences. iPads get passed around a conference table the same way yellow pads used to. But delivering a presentation on these devices requires different design considerations and a more immersive experience.