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Stage Two | Jeremy Toeman - (Build 20100625223402)
Jeremy Toeman is an expert in the convergence of digital media and consumer technology. He has spent over 10 years designing, and marketing numerous award-winning consumer electronics products and Web services. Jeremy is the founder and managing partner of Stage Two, a strategic marketing and media relations firm he launched in 2006.louisgray.com - (Build 20100625223402)
I am not going on a diet - and I have no interest in going to the gym, even if Google makes it incredibly easy to eat healthy on campus, and gym membership is free with equipment abundant. It's just not me. But despite this clear disinterest in my making any kind of physical life change, I have been wearing a Fitbit the last week, obsessively counting my steps, climbing the stairs and tracking how many miles I make on foot. I've even been wearing the lightweight tracker at night to see how long and how well I sleep - working to optimize that as well. So why would I resort to such silliness? It's the stinkin' badges - helped along by casual competition with friends, and now, despite my best attempts to not make any actual alterations to how I behave, I am sure I am doing things that are actually better for me, in the same way that Foursquare recommendations have pushed me to new venues and trying new things, based on badges and recommendations from friends.