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OneTrueFan Is The Foursquare For Websites

http://techcrunch.com/2010/09/27/onetruefan-is-the-foursquare-for-websites/ The Foursquare model of checking into a location, earning badges and tapping into your social network to share that location has become one that has been able to be applied to other platforms. For example, GetGlue allows users to check-in to shows, books, movies and more, earn badges and share this with friends on Twitter and Facebook. Today at TechCrunch Disrupt , OneTrueFan is launching a service for web publishers that allows visitors to earn badges for interacting and sharing content on the site. OneTrueFan, which will be available as a browser add-on or as a javascript code that publishers embed on their site, aims to help engage visitors while they are on a website interacting with content.

OneTrueFan

OneTrueFan is a service that enables users to see who else has viewed and shared the pages they read. Users earn points for engagement – visiting regularly, reading new content, sharing links and driving traffic – and can compete to be the biggest fan of a site. Players can also earn badges for specific gameplay achievements, such as regularly being the first person in their social graph to find new pages. http://www.crunchbase.com/company/onetruefan
http://www.crunchbase.com/person/eric-marcoullier

Eric Marcoullier

In March 2008 Eric Marcoullier founded Gnip. Prior to Gnip, Eric Marcoullier founded MyBlogLog with Todd Sampson in January of 2005. The service went live in March 2005 and was acquired by Yahoo for an estimated $10 million in January 2007.