OneTrueFan Is The Foursquare For Websites. The Foursquare model of checking into a location, earning badges and tapping into your social network to share that location has become one that has been able to be applied to other platforms. For example, GetGlue allows users to check-in to shows, books, movies and more, earn badges and share this with friends on Twitter and Facebook. Today at TechCrunch Disrupt, OneTrueFan is launching a service for web publishers that allows visitors to earn badges for interacting and sharing content on the site. OneTrueFan, which will be available as a browser add-on or as a javascript code that publishers embed on their site, aims to help engage visitors while they are on a website interacting with content. The startup revolves around a game-format that allows you to see who is reading content in the site, compete for the most engagement and encourages you to share content within the service and on social networks.
Q: What about the retweet problem? A: I think you’re absolutely right. OneTrueFan. OneTrueFan is a service that enables users to see who else has viewed and shared the pages they read. Users earn points for engagement -- visiting regularly, reading new content, sharing links and driving traffic -- and can compete to be the biggest fan of a site. Players can also earn badges for specific gameplay achievements, such as regularly being the first person in their social graph to find new pages. The service is distributed as both a web site "widget" and browser plugin.
More than 80% of any site's traffic visits once a month or less. In most cases, this traffic results from search engines and social links and less than 24 hours later there is no recall of where the content was consumed. These readers are essential negative value -- they don't remember the brand, they don't click on ads and they don't come back again. Only six to eight percent of a site's traffic are "regulars", defined as visiting at least once a week.
See Less Only six to eight percent of a site's traffic... Eric Marcoullier. In March 2008 Eric Marcoullier founded Gnip. Prior to Gnip, Eric Marcoullier founded MyBlogLog with Todd Sampson in January of 2005. The service went live in March 2005 and was acquired by Yahoo for an estimated $10 million in January 2007. He left Yahoo in July 2007. Eric previously co-founded games and entertainment content portal IGN, where he also served as the Product Guy through its pre-IPO spinoff in 1999.
In between, IGN and MyBlogLog, Eric made video games in a small town in Western Massachusetts. Eric received a BA degree from the UMass Amherst University Without Walls in 2004. See Less In between, IGN and MyBlogLog, Eric made video games in a small town in Western Massachusetts. Todd Sampson. Todd Sampson. Todd Sampson (toddsampson) Todd Sampson. Todd Sampson (Startups) at Duck Duck Go. Eric Marcoullier (bpm140) Eric Marcoullier.