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OneTrueFan is a service that enables users to see who else has viewed and shared the pages they read. Users earn points for engagement – visiting regularly, reading new content, sharing links and driving traffic – and can compete to be the biggest fan of a site. Players can also earn badges for specific gameplay achievements, such as regularly being the first person in their social graph to find new pages.
In March 2008 Eric Marcoullier founded Gnip. Prior to Gnip, Eric Marcoullier founded MyBlogLog with Todd Sampson in January of 2005. The service went live in March 2005 and was acquired by Yahoo for an estimated $10 million in January 2007.