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Marketers are becoming more and more interested in measuring the ROI of social media . According to eMarketer, four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important.
I have recently come across some interesting Powerpoint best practices that I thought I would share with you. Steve Jobs
Editor's Note: Check out our latest ebook on How to Use Twitter for Business , complete with updates for 2011!
Editor's Note : A more detailed version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web "
If you’ve spent time (or are simply curious) about online marketing, then the topic of search engine optimization (SEO) usually comes up. And, no discussion of search engine anything is complete these days without some mention of Google. This article provides a brief overview of how Google ranks search results with a look at their PageRank™ algorithm (a key component).
In a recent blog post discussing the importance of link building for search engine optimization, I asked people to share how they build links to their website.
The line between the two professions is blurry indeed, and we shouldn't be surprised that comics like Jimmy Carr and Tim Sidell (aka @badbanana) had prior careers in marketing and advertising . They likely learned a lot from us! But now it's our turn.
It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google Places.
If you’re like me, you probably use Google many times a day.