20 Examples of Great Facebook Pages (Build 20110413222027) Marketers are becoming more and more interested in measuring the ROI of social media.
According to eMarketer, four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important. Up to this point, the top metric for social media marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz. Although only 15.4% of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing rapidly. Now is the perfect opportunity for your business to take advantage of the opportunities that social media offers for getting found by prospects and interacting with prospective customers.
One great way to do this is through a Facebook Fan Page. 1. 2. 3. 4. 5. iTunes The iTunes Fan Page brings much of the functionality of the iTunes Store right to their Facebook page. Powerpoint Best Practices. I have recently come across some interesting Powerpoint best practices that I thought I would share with you.
Steve Jobs The first best practice was from watching Steve Jobs' presentation at MacWorld this year. What was fascinating about his slides is that they were either just a picture or just a picture with a couple of words in extremely large font. It turns out that Steve wants the audience to listen to him tell the story, rather than read the slides. Here's a picture of one of Steve's slides: How to Use Twitter for Marketing & PR. Editor's Note: Check out our latest ebook on How to Use Twitter for Business, complete with updates for 2011!
Click here to download it. Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters. Truly, a micro-blog. Inbound Marketing vs. Outbound Marketing. Editor's Note: A more detailed version of this article has been published here: "Inbound Marketing and the Next Phase of Marketing on the Web" When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.
I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack. I think outbound marketing techniques are getting less and less effective over time for two reasons. First, your average human today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, Tivo, and Sirius satellite radio.
The Importance of Google PageRank: A Guide For Small Business Executives. Did You Graduate From Link Building High School Yet? In a recent blog post discussing the importance of link building for search engine optimization, I asked people to share how they build links to their website.
I recommend you go read the responses. 3 Social Media Marketing Lessons from Comedians (Build 20110413222027) The line between the two professions is blurry indeed, and we shouldn't be surprised that comics like Jimmy Carr and Tim Sidell (aka @badbanana) had prior careers in marketing and advertising .
They likely learned a lot from us! But now it's our turn. Here are three important principles to bolster your social media strategy , extracted from the tips of the stand up trade. 1. Engage Your Hecklers Hecklers make stand-up comedy a full contact sport. Free Advertising on Google. It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google.
And because Google is always looking to increase the value of its local search results -- as well as its Google Maps application -- the search engine giant has a simple way for you to provide them with that valuable information about your business, which it infuses straight into its search engine results. The benefit? Basically, a way to advertise your business on Google for free. And honestly, who doesn't love some free advertising?
This not only helps your business get found through searches; it can also help you get more traffic, leads, and customers. 12 Quick Tips To Search Google Like An Expert. If you’re like me, you probably use Google many times a day.
But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn. On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips.