Jason Calacanis On How To Get PR For Your Startup: Fire Your PR Company. How to Win the Conference Game. Editor’s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners.
Read more about Suster at Bothsidesofthetable For the next four days if you’re in the tech industry you’re going to hear a non-stop stream of information about SXSW. It’s the time of year when many new startups are struggling to rise above all the noise and be heard. And when everybody is shouting it becomes overwhelming. I’m actually in Austin at the moment. But … that’s all I have to say about that. With all these companies vying for attention & others just here to soak up the vibe I thought I’d write a much broader piece on how startups can make the most of their attendance at any conference or event. 1. Choose wisely. 2. The most experienced conference goers (bigger company ones) often book suites in hotels and plan meetings rather than attending any actual sessions. 3.
Have a dialog with your fellow panelists. The 20 Most Expensive Google AdWords — And How to Compete Against Them. Last Updated Jul 19, 2011 8:41 AM EDT Social media marketing may get all the buzz, but Google advertising still drives tremendous web traffic (and profits for Google): Over the last year Google generated over $33 billion in revenue, 97% coming from advertising, with a major portion of that from AdWords.
So what are the most searched, most expensive Google AdWords? Here's a list from WordStream, a search marketing software and services firm. (For a complete breakdown check out WordStream's Top 20 Most Expensive Keywords in Google AdWords Advertising infographic.) Insurance Loans Mortgage Attorney (surprised "attorney" follows "mortgage"?) What if the keywords in your industry are incredibly expensive and you can't afford to spend huge amounts on advertising and customer acquisition? Larry Kim, WordStream Founder and Chief Technology Officer, provided these tips: Be specific: Focus on specific, 3 to 5 word phrases. Related: © 2011 CBS Interactive Inc.. How To Beat Every Mario Game — Simultaneously.
Can you conquer every Super Mario game on the NES?
Great. Now do it all at the same time. YouTube user agwawaf posted a video Monday showing him completing the first four Mario games using a single controller input. That’s right: One controller, four emulators, four games running at the same time. The trick is that this is a tool-assisted speed run. As with most tool-assisted gameplay videos, everything you see here is theoretically possible to do in real time, but so unbelievably difficult that the chances of a human being doing this are just about zero.
If you don’t feel like watching the whole 13-minute clip, at least scrub to around the 10-minute mark, at which point agwawaf defeats three of the game’s final bosses simultaneously. Storyboard: How to Survive the Next Disaster. Are you ready for the zombie apocalypse?
Photo: pasukaru76/Flickr/Creative Commons Disaster will strike: It’s not a matter of if, it’s a matter of when — so you’d better get ready. That’s according to this week’s podcast guest, disaster-management guru Joseph Pred. “Being prepared is a civic duty,” he says. But it doesn’t have to be hard or cost a lot. [dewplayer: Best communication device? You can bet Pred knows his stuff. He’s also got a book coming out in June called Show Me How to Survive, an illustrated guide to not dying. If the podcast just isn’t enough for you, check out these links to some of Pred’s favorite disaster-related sites: Plan your go-bag with tips from 72hours.org.Make a safety map to keep in touch with loved ones.Learn all you need to know about ham radio.Calm your radiation paranoia with xkcd‘s radiation dose chart and the banana equivalent dose.
Photo: pasukaru76/Flickr.